Teaching entrepreneurship to undergraduates

Written by the author of the successful Teaching Entrepreneurship to Undergraduates, this book promotes a learner-centred approach to thinking about how to teach entrepreneurship to postgraduates. -- A vital resource for lecturers and those interested in entrepreneurship, this book defines the difference between teaching entrepreneurship to postgraduates and teaching it to undergraduates. Attention is given to both subtle and major differences, such as motivation and the process and situation of learning related to postgraduate students. This book aims to stimulate reflection within the reader's mind, drawing them towards a deep appreciation of their postgraduate students' needs, their motivations and the ways in which such issues are dealt with by educators globally.

"As insightful as ever, Colin Jones provides a fresh perspective on entrepreneurship education as it relates to the specific needs of postgraduate students. The book includes many aspects that educators will find useful including insights into teaching philosophy, tactics for enhancing pedagogy and appreciation of context in educational practice. For those educators new to entrepreneurship education this is an essential read, while more established teachers can use the book to help reflect on their own experiences."--Luke Pittaway, Ohio University, US. Written by the author of the successful Teaching Entrepreneurship to Undergraduates, this book promotes a learner-centred approach to thinking about how to teach entrepreneurship to postgraduates. A vital resource for lecturers and those interested in entrepreneurship, this book defines the difference between teaching entrepreneurship to postgraduates and teaching it to undergraduates. Attention is given to both subtle and major differences, such as motivation and the process and situation of learning related to postgraduate students. This book aims to stimulate reflection within the reader's mind, drawing them towards a deep appreciation of their postgraduate students' needs, their motivations and the ways in which such issues are dealt with by educators globally

An experienced entrepreneur and educator, Colin Jones has written this book to help entrepreneurship educators pause and reflect upon their students' learning, and therefore their own responsibilities as educators. He advocates a student-centric way to teach entrepreneurship and to building the curriculum. He shakes up the reader's thinking and invites discussion on an experiential learning approach, to engage students in learning about entrepreneurship.This book is deliberatively provocative, and awakens another level of thinking on how to teach entrepreneurship. It will be required reading for entrepreneurship educators and those building a university entrepreneurship programme for years to come.