Book(electronic)2007

How the Singapore Tourism Board Confronted the 2002-2003 SARS Crisis

Henderson, Joan; C.A.B. International,

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Abstract

When the SARS virus was detected in Singapore in 2002, the Singapore Tourism Board stepped forward to become a key actor in the city's response. Representing both government and the industry, it managed to maintain Singapore's credibility as a tourist destination by the provision of up-to-date information for markets and the industry at home and abroad.

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