Book(electronic)2011

Principles of pricing: an analytical approach

Vohra, Rakesh V.; Krishnamurthi, Lakshman

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Abstract

Introduction -- Buyer behavior : The ultimatum ; Rational buyer model ; Warts ; Defense of the rational buyer model ; Price setting -- Estimating price response : Economic value to the customer -- Uniform posted price : Margin versus volume ; Margin and elasticity ; The relevance of costs prices ; Break-even calculations ; The sin of cost-plus pricing ; Credibility ; Selling to one ; Many products ; Negotiation ; Selling through an intermediary ; Adverse selection ; The price waterfall -- Auctions : The benchmark model ; Beyond benchmark -- Price discrimination : The third degree ; The second degree ; Revenue managemet ; Gray markets ; Legal aspects of price discrimination --Pricing and competition : The pricing dilemma ; Repetition ; Capacity ; Differentiation ; Tale o fthe inferior elephant --Bringing it all together -- Appendix on game theory : Representing the game ; Playing the game

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Book(print)#12013

Principles of pricing: an analytical approach

Vohra, Rakesh V.
Vohra, Rakesh V.

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Book(electronic)#22012

Principles of pricing: an analytical approach

Vohra, Rakesh V.
Vohra, Rakesh V.

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Book(print)#32012

Principles of pricing: an analytical approach

Vohra, Rakesh V.
Vohra, Rakesh V.

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