Book(print)2015

Cultural tourism

Du Cros, Hilary; McKercher, Bob

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Abstract

SECTION A: Setting the context -- Defining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation

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Book(print)#12015

Cultural tourism

Du Cros, Hilary; McKercher, Bob
Du Cros, Hilary; McKercher, Bob

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