Book(electronic)2010

Transforming culture: creating and sustaining a better manufacturing organization

Briody, Elizabeth Kathleen; Trotter, Robert T; Meerwarth, Tracy L

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Abstract

Transforming Culture offers a discussion and exploration of American work culture that can serve as a guide for organizational-culture change through the description and explanation of a model for change used at General Motors. The book describes this model, discusses a set of culture-change tools that were derived from it, provides concrete descriptions of how these Collaboration Tools work, and illustrates how similar tools can be developed and deployed by other organizations to become or stay competitive in the global economy.

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