Article(electronic)August 23, 2017

Consumers Disposition to Pay: A Projection of Investments in Automobile Eco-Services

In: Revista Brasileira de Estratégia: REBRAE, Volume 10, Issue 3, p. 348

Lucion, Eric Vinicius; Barboza, Luiz Gustavo Santos; Bertolini, Geysler Rogis Flor; Johann, Jerry Adriani

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Abstract

The research aims to analyze the willingness to pay and the projection of investments in ecological automobile services. The research presents a qualitative and quantitative approach and exploratory character, using bibliographical sources and semi-structured interviews in a first development and, later, statistical analysis of correlation between variables raised through the application of questionnaires via Google Docs to a sample of 384 individuals. As results, the necessities o0066 adaptation in the waste management were verified, as well as the correlation between the variables observable by the potential consumer and their willingness to pay more for these services, providing feasibility to the project.

Publisher

Pontificia Universidade Catolica do Parana - PUCPR

ISSN: 2175-3350

DOI

10.7213/rebrae.10.003.ao01

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