The Global Omnivore: Identifying Musical Taste Groups in Austria, England, Israel and Serbia

In: Sociological research online, Volume 21, Issue 3, p. 24-40

Abstract

This research offers a unique opportunity to revisit the omnivore hypothesis under a unified method of cross-national analysis. To accomplish this, we interpret omnivourism as a special case of cultural eclecticism ( Ollivier, 2008 ; Ollivier, Gauthier and Truong, 2009 ). Our methodological approach incorporates the simultaneous analysis of locally produced and globally known musical genres. Its objective is to verify whether cultural omnivourism is a widespread phenomenon, and to determine to what extent any conclusions can be generalised across countries with different social structures and different levels of cultural openness. To truly understand the scope of the omnivourism hypothesis, we argue that it is essential to perform a cross-national comparison to test the hypothesis within a range of social, political and cultural contexts, and a reflection of different historical and cultural repertoires ( Lamont, 1992 ).