Prototype Theory in the Interpretation of Stereotypes (Case Study of Runet)

In: Teorija i praktika obščestvennogo razvitija: meždunarodnyj naučnyj žurnal : sociologija, ėkonomika, pravo, Issue 11, p. 53-56

Abstract

Cognitive disciplines have developed an alternative view of the categorization process. The theory of E. Rosch, who became one of the key figures in cognitive science, is known under the name "The prototype theory of categorization and the notion of basic-level categories". It suggests the dichotomy "center-periphery" which allows to hierarchize the best and the worst representatives of a given cate-gory, since the members of one category occupy different hierarchical positions in the consciousness of the subject. An element bearing a set of the most typical features characteristic of a given category is called a prototype. The basic level of categorization is of particular importance. At this level, the process of recognizing the members of categories is easier for the subject, since they are associated with gen-erally accepted understanding of a topic or issue, and have evolved naturally. In the context of the theory of prototypes, the present research reveals the features of the process of stereotypization as well as proposes the algorithm for analyzing stereo-types, with the help of which the subject stigmatizes 'the Other' and creates a simplified image of soci-ocultural reality.