Article(electronic)November 29, 2004

Marketing the Mid-Price Independently Owned Resort: A Case Study with Implications for Managers

In: Journal of hospitality & leisure marketing: the international forum for research, theory & practice, Volume 11, Issue 4, p. 65-79

Knutson, Bonnie J.; Beck, Jeffrey A.; Yen, Hungh Hsu

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Languages

English

Publisher

The Haworth Press

ISSN: 1541-0897

DOI

10.1300/j150v11n04_05

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