Article(electronic)October 1, 2008

Deception by Design: Figure Ground and Verbal Illusion in Direct Mail

In: Journal of business communication: JBC, Volume 45, Issue 4, p. 430-450

Rothschild Ewald, H.; Vann, R.

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Languages

English

Publisher

SAGE Publications

ISSN: 1552-4582

DOI

10.1177/0021943608324120

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