Risk Attitude, Ambiguity Intolerance and Decision Making: An Exploratory Investigation*

In: Decision sciences, Volume 23, Issue 2, p. 431-444

Abstract

ABSTRACTAlthough recent research has identified attitudes towards ambiguity and risk to be important determinants of choice behavior [8] [18], no prior work jointly assessed the roles of both attitudes. We conducted a laboratory experiment using a real decision scenario and conducted exploratory analyses of the relationship between attitudes towards risk and ambiguity and the decision taken by the subjects. The results support the prediction that attitudes towards both risk and ambiguity affect choice behavior. Our exploratory analyses indicate interesting avenues for future research, including an examination of the decision process itself.