Article(electronic)December 1, 1995
Win/win research in the field: an innovative method without an innovative methodology
In: Journal of managerial psychology, Volume 10, Issue 8, p. 24-30
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Abstract
An important but commonly overlooked issue in field research design
is the balance of costs and benefits for academic researchers and
organizations (and their members) in which research is conducted.
Addresses the potential for the researcher and the organization to form
a research team from whose work both parties benefit. Based on an actual
quantitative field research study, suggests an approach to field
research which includes mechanisms for creating such a win/win situation
through innovative use of traditional methods.
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