Article(electronic)May 7, 2018

Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 45, Issue 6, p. 1331-1349

Laporte, Sandra; Briers, Barbara; Fischer, Eileen; Block, Lauren

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1093/jcr/ucy041

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