Article(electronic)December 1992

Consumer Covariation Judgments: Theory or Data Driven?

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 19, Issue 3, p. 373

Pechmann, Cornelia; Ratneshwar, S.

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/209308

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