Article(electronic)March 1986

Warmth in Advertising: Measurement, Impact, and Sequence Effects

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 12, Issue 4, p. 365

Aaker, David A.; Stayman, Douglas M.; Hagerty, Michael R.

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/208524

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