Article(electronic)August 1966

"Conditioning" the Direction of Opinion Change in Persuasive Communication

In: The Journal of social psychology, Volume 69, Issue 2, p. 291-303

Rosnow, Ralph L.

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Languages

English

Publisher

Informa UK Limited

ISSN: 1940-1183

DOI

10.1080/00224545.1966.9919729

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