Article(electronic)October 15, 2018

Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook

In: Corporate reputation review, Volume 22, Issue 2, p. 48-60

Mishra, Mridula S.; Sharma, Ruppal W.

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Languages

English

Publisher

Springer Science and Business Media LLC

ISSN: 1479-1889

DOI

10.1057/s41299-018-0057-4

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