Narratives and Goals: Narrative Structure Increases Goal Priming

In: Social psychology, Volume 44, Issue 5, p. 303-310

Abstract

Goals are a central feature of narratives, and, thus, narratives may be particularly potent means of goal priming. Two studies examined two features of goal priming (postdelay behavioral assimilation and postfulfillment accessibility) that have been theorized to distinguish goal from semantic construct priming. Across the studies, participants were primed with high achievement, either in a narrative or nonnarrative context and then completed either a behavioral task, followed by a measure of construct accessibility, or a behavioral task after a delay. Indicative of goal priming, narrative-primed participants showed greater postdelay behavioral assimilation and less postfulfillment accessibility than those exposed to the nonnarrative prime. The implications of goal priming from narratives are discussed in relation to both theoretical and methodological issues.