Article(electronic)January 2005

Kundenclubs als Motor für den Verkauf: Kundenbindung im B-to-B-Sektor

In: Sales-Business: das Entscheidermagazin für Vertrieb und Marketing, Volume 14, Issue 1-2, p. 8-11

Kreutzer, Ralf T.

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Languages

German

Publisher

Springer Science and Business Media LLC

ISSN: 2192-8320

DOI

10.1007/bf03225733

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