Designing fashion's future: present practice and tactics for sustainable change
Cover -- Contents -- List of Figures and Tables -- Preface -- Foreword -- List of Abbreviations -- 1 Fashion Design Beyond the Designer -- Venerated, trivialized, misunderstood: fashion design as the mercurial little sister of the design disciplines -- Looking past 'the look': design as ontological -- Present-day unsustainability -- Methods and materials -- Overview of the book's structure -- Conclusion -- 2 Fashion Systems Thinking -- Locating fashion and fashion systems -- The dominant model of fashion system and its networks -- From fashion systems to 'fashion systems thinking' -- Conclusion -- 3 Designers, Named and Nameless -- Systemic: design as a social process -- Forms of knowledge -- Professional: design teams and their decision making -- Conclusion -- 4 Fashion's Designerly Narratives -- Creative narratives -- Technical narratives -- Enterprise narratives -- Customer narratives -- System narratives -- Individual design stories -- Conclusion - how narratives help in understanding fashion design practice -- Acknowledgements -- 5 Designing in Fast Fashion -- How fast fashion disrupted the dominant model of fashion system -- Designing for 'our girl': instincts and algorithms in fast fashion -- Critiques of fast fashion -- Conclusion -- 6 Design for Sustainability as Strategies and Tactics -- Sustainability issues through the garment lifecycle -- Design for sustainability -- Fashion and DfS strategies -- The problem with design strategies -- Strategies and tactics -- Conclusion -- 7 Weightless Fashion -- Design as object, process and agent -- Brand story -- The trend story -- The style trope -- Working with these immaterial objects -- Conclusion -- Acknowledgements -- 8 Taming Fashion by Design -- System growing pains: technology and labour, fibre and waste -- At the cradle - taming fibre -- The mid-lifecycle crisis: taming manufacturing.