Suchergebnisse

This study investigates different genres in Indian book market to establish a clear understanding of dominating genres in the market. The focus of the study is in tandem with two groups: fiction and non‐fiction books on the basis of 52 weeks' bestsellers list. The model employs a point system constructed by mapping performance score of different genres. By using these performance scores, Kruskal‐Wallis H test and Mann–Whitney U test are performed. The results show that there is a significant difference between each genre but one particular genre stands out the most in both the categories. Romance in Fiction category and Self‐help in non‐fiction category dominates the Indian book market as shown by the study. This evidence has a far‐reaching implication toward the understanding of the dynamics of genre preferences in India.