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Knowledge without borders: Internationalization strategy at the University of Nottingham.
In: Comprehensive internationalization. Institutional pathways to success., S. 195-207
Financial services marketing: an international guide to principles and practice
Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility
The Effects of a Change in Customer Disposition on the Zone of Tolerance: A Longitudinal Study
In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 10, Heft 1, S. 47-58