Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
In: Technological forecasting and social change: an international journal, Band 200, S. 123113
ISSN: 0040-1625
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In: Technological forecasting and social change: an international journal, Band 200, S. 123113
ISSN: 0040-1625
In: Management decision, Band 62, Heft 9, S. 2836-2854
ISSN: 1758-6070
Purpose The study aims to shed light on the concepts most addressed in scientific research, which blockchain topics are of most interest, how relevant are these tools for academia, and how relevant are they?Design/methodology/approach The authors have developed a bibliometric study of scientific publications on blockchain made since 2016. For the analysis, the VOSViewer software version 1.6.19 has been used, which allows a statistical analysis of scientific publications on the subject.Findings The study manifest the relevance of Initial Coin Offering, growth of research interest in this field and the relevance of blockchain technology in the development of entrepreneurial projects.Originality/value This study provides a complete and updated picture of the scientific research on blockchain for the subsequent transfer of knowledge to the business world.
In: Spatial Demography, Band 6, Heft 2, S. 89-120
ISSN: 2164-7070