Suchergebnisse

COVER -- COPYRIGHT -- TITLE PAGE -- CONTENTS -- FOREWORD -- INTRODUCTION -- HOW TO READ THIS BOOK -- THE ACCIDENTAL AGENCY -- PART ONE: VISUAL CONTENT IS KING -- CHAPTER 1 ENVIRONMENTAL INFLUENCES AND THE RISE OF VISUAL CONTENT -- ENTER A NEW MILLENNIUM AND THE RISING DEMAND FOR VISUAL CONTENT -- 2007: THE YEAR THAT CHANGED EVERYTHING -- A DECADE DRIVEN BY VISUAL MEDIA -- CHAPTER 2 VISUAL CONTENT AND HUMAN NATURE -- THE BRAIN SCIENCE OF VISUAL COMMUNICATION -- SPEAKING VISUALLY IS NATURAL-AND NOW, IT'S EXPECTED -- CHAPTER 3 QUALITY VISUAL CONTENT REIGNS SUPREME -- SO: BEAUTIFUL DESIGN REIGNS SUPREME? -- TODAY'S AUDIENCES HAVE TWENTY-FOUR-KARAT-GOLD EXPECTATIONS -- PART TWO: 8 RULES OF VISUAL COMMUNICATION -- CHAPTER 4 RULE 1: ALWAYS THINK ABOUT CON-TEXT -- EXERCISE: HOW LONG WILL COMPREHENSION TAKE? -- CHAPTER 5 RULE 2: SMALL VISUAL CUES HAVE A LARGE IMPACT -- TWITTER'S INFAMOUS STAR-VERSUS-HEART WAR OF 2015 -- EXERCISE: EMBRACING UNIVERSAL IMAGERY -- CHAPTER 6 RULE 3: THERE'S NO GOLD AT THE END OF THAT RAINBOW -- CHOOSING THE RIGHT COLORS FOR YOUR VISUAL CONTENT -- EXERCISE: DO THESE COLORS MATTER? -- CHAPTER 7 RULE 4: GOOD VISUAL STRATEGISTS ASK "WTF?!" -- EXERCISE: FONT ASSOCIATION IN ACTION -- CHAPTER 8 RULE 5: AVOID THE STIGMA OF STOCK -- THE GROWING AVERSION TO STOCK IMAGERY -- IT'S NOT JUST STOCK PHOTOGRAPHY: STOCK ILLUSTRATIONS POSE RISKS TOO -- EXERCISE: WHEN STOCK IMAGERY IS ALL YOU CAN USE -- CHAPTER 9 RULE 6: STAND OUT AT THE COCKTAIL PARTY -- YOUR AUDIENCE WANTS CUSTOM, PERSONALIZED CONTENT -- EXERCISE: WHICH APPLE APPEALS MOST TO YOU? -- CHAPTER 10 RULE 7: USE PROPER DATA VIZ THROUGHOUT -- CASE IN POINT: DON'T SKIP THE SCALE -- ADHERE TO THE COMMON LANGUAGE OF DATA VIZ -- DRESSED-UP DATA VIZ CAN DO MORE HARM THAN GOOD -- EXERCISE: TOP DATA VISUALIZATION MISTAKES TO AVOID.

In dem Sammelband wird eine Reihe visueller Kommunikations- und Kulturstudien theoretisch und anhand interkultureller Fallstudien aus dem globalen Süden (darunter China, Indien, Kambodscha, Brasilien und Mexiko) sowie weiterer Länder wie beispielsweise Japan und Taiwan dargestellt. Die ersten Kapitel des Buches definieren visuelle Kommunikation und Kultur als Überbegriff und beschreiben den De-Westernisierungs-Diskurs als Weg, emische Forschung zu stärken. Der Globale Süden wird nicht nur als geografischer Begriff, sondern vielmehr als Kategorie von Diversität und Pluralismus betrachtet. In Fallstudien werden verschiedene emische Theorien und Methoden herangezogen, um die komplexe Anordnung der Visualität zwischen soziokulturellen und -politischen Praktiken und Institutionen zu beschreiben. Das Buch richtet sich an WissenschaftlerInnen mit Kenntnissen in visuellen Studien sowie an Forschende, Studierende und PraktikerInnen, die zum Globalen Süden und zu De-Westernisierung arbeiten. Mit Beiträgen von Jan Bajec, Sarah Corona Berkin, Ivana Beveridge, Birgit Breninger, Guo-Ming Chen, Uttaran Dutta, Maria Amália Vargas Façanha, Maria Faust, Hiroko Hara, Thomas Herdin, Thomas Kaltenbacher, Fan Liang, Xin Lu, C.S.H.N.Murthy, Ana Karina de Oliveira Nascimento, Simeona Petkova, Radmila Radojevic, Renata Wojtczak

"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--

A comprehensive guide to the history, evolution and current forms of pictographic communication, from Mesopotamian writing systems to emojis. It also discusses the future of communication and the possibility of developing a standardized universal pictographic language. 73 b/w 37 col. illus..