Suchergebnisse

"Part leadership book, part business book and 100% true, reading this is like hearing a wise, honest and humorous mentor finally tell you about the world of business as it is and how to find your place in it. Many leadership books are either shallow-focusing on only one element of leadership, narrow-examining leadership out of context, or biased-selling an idealized model. This book seeks simplicity without being simplistic and focuses on the reader in their context rather than describing other people's leadership in theirs, setting out 20 rules for success that draw on Emmanuel Gobillot's 20 years of experience advising high performing leaders. Each rule is presented in an engaging and instantly recognisable true story that helps current and aspiring leaders to look differently at their own situation. Best described as a leadership development programme in a book, open this and begin your fast-paced journey from what it takes to be a leader, to why you can be one, via how to succeed"--

"Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing and marketing management. Accompanying online resources include PowerPoint slides and an instructor's manual"--

Redécouvrir le projet de recherche collectif, interdisciplinaire et fondamentalement ouvert que Nietzsche a présenté dans la Généalogie de la morale en 1887 constitue la visée de ce livre. Paradoxalement, la généalogie nietzschéenne a en effet été méconnue par les premiers interprètes qui en ont fait un philosophème à part entière: en particulier par Gilles Deleuze, dont le Nietzsche et la philosophie, paru en 1962, a présenté à tort la généalogie de la morale comme un concept propre à Nietzsche. Ce n'est pas ce que nous dit Nietzsche et il est essentiel de l'entendre. Car non seulement Nietzsche se reconnaît des prédécesseurs en matière de généalogie, comme l'Allemand Paul Rée et l'Anglais Herbert Spencer, mais son intervention personnelle dans ce champ consiste bien souvent à corriger des hypothèses antérieures trop «azurées». Il faut donc lire les auteurs que Nietzsche a lus pour mesurer ses dettes, discerner ses originalités et saisir les enjeux de son travail. On mesure ainsi le sérieux philologique de son entreprise, qui en accroît à vrai dire la portée philosophique, y compris dans une perspective contemporaine.

While the trans-Atlantic slave trade ended in the nineteenth century, slave raiding and dealing and the extensive use of slave labor continued into the twentieth century in many parts of Africa. Using primary oral sources such as songs, proverbs, names, and everyday sayings as a basis for critical reflection, the overriding aim of this book is to shift emphasis from conventional historical methodology by exploring previously neglected oral sources. Bringing such sources into the academic conversation proffers new insights relating to victims responses and adjustments to slave raiding and trafficking in the late nineteenth century northern Ghana