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This article is an attempt to study about the way people adapt to the impact of climate change, especially with floods. It also looks at the sustainability of the coping mechanisms, which the communities adopt for this extreme event. This study tests for ex-ante and ex-post adaptation responses to weather risk for rural farm households of Orissa and also examines how poor rural families adapt with the changing pattern of livelihood. An examination of the coping mechanisms of the agricultural households during the flood period revealed a number of factors that include the sequencing of adaptation options adapted by the people responding to a particular event. The next step is to find out the factors affecting the success of the adaptation. The very important task then is to integrate those factors with the climate policy, which will have an adaptive solution in a sustainable way.

This open access book examines how international trade agreements apply to domestic regulations on cross-border data flows and then proposes a multilayered framework to align international trade law with evolving norms and practices in global data governance. Digital trade and global data governance are at a unique crossroads, raising significant policy challenges. The book focuses on five policy areas at the interface of digital trade and global data governance: privacy, cybersecurity, governmental access to data, data divide, and competition. In five separate chapters, the book analyses how different types of domestic laws in each of these policy areas interface with existing provisions in international trade law. Thereafter, each of these chapters explores the challenges and possibilities for aligning international trade law with evolving norms, standards and best practices in that specific area of data regulation, both at the domestic and transnational level. Drawing upon these findings, the final chapter proposes a multilayered framework for aligning international trade law with evolving norms and practices in global data governance. The key message of the book is that international trade law can and should meaningfully align with and contribute to the development of transnational data governance norms and practices. It can also foster robust regulatory cooperation among various stakeholders of the digital economy. As the book offers a broad perspective on the significance of digital trade rules in a datafied world, it will benefit scholars, practitioners and policymakers working on digital trade and data regulation, helping its readers explore fresh avenues in the future development of digital trade rules. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Swiss National Science Foundation.

Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- List of Boxes -- Acknowledgments -- Acronym -- Preface -- 1 Introduction -- Introduction -- Internal Marketing -- Definition of Internal Marketing -- Evolution of Internal Marketing -- Concept of Internal Marketing -- Aim of Internal Marketing -- Objectives of Internal Marketing -- Internal Customers -- Internal Customer Service -- Categorization of Internal Customers -- Internal Marketing and Human Resource Management -- Process of Human Resource Stages -- Conclusion -- 2 Thoughts on Internal Marketing -- Introduction -- Thoughts of Internal Marketing -- Principles of Internal Marketing -- Conclusion -- 3 Internal Marketing Dimensions -- Introduction -- Studies on Internal Marketing Dimensions -- Internal Marketing Dimensions -- Dimension of Internal Marketing Related to Human Resources -- Studies on Internal Marketing Dimensions -- Conclusion -- 4 Significance of Internal Marketing in the 21st Century -- Introduction -- Significance of Internal Marketing -- Case Studies on Internal Marketing -- Internal Service Quality Study (Case Study of Hotel Soaltee Crowne Plaza (SCP), one of the 5-Star Deluxe Hotels in Nepal) -- Case Study on Employee Empowerment in HDFC Bank -- Inside-Out Approach -- Implementing Brand Voice -- Meaning of Brand Voice -- Conclusion -- 5 Implementation Strategy -- Introduction -- Meaning of Internal Marketing Process -- Internal Marketing Implementation -- Phases of Internal Marketing Implementation -- Process of Internal Marketing by Dr. K.S. Jaiswal et al. -- Case Studies on Internal Marketing Implementation -- Building and Sustaining Strong Corporate Brand Through Internal Marketing: Case Study of UNISON, Britain's Biggest Trade Union -- Conclusion -- 6 Models of Internal Marketing -- Introduction.

"This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline. As internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented"--

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

"This book studies negotiations of gender politics in the process of nation formation in the aftermath of the Partition. One of the most traumatic events in South Asian history, the Partition forms the basis of numerous literary and cinematic interpretations. Drawing on Hindi, English, Urdu, and Punjabi fiction, it shows how gender is irrevocably woven into the idea of the nation and the politics of it. It focuses on the works of Saadat Hasan Manto, Rajinder Singh Bedi, Ismat Chughtai, Yashpal, Khushwant Singh, Abdullah Hussain, Mumtaz Shah Nawaz and Attia Hussain to delve into the horrors of the Partition, towards women in particular, and their representations in literary and cinematic imaginations. An important contribution to the study of the Partition of India, the volume will be of great interest to scholars and researchers of literature, culture studies, film studies, politics, gender studies, and South Asian studies"--