The international journal of bank marketing, Volume 26, Number 1, The future of retail banking
In: International Journal of Bank Marketing - Volume 26, Edition 1 v.26
In: The international journal of bank marketing v. 26, no. 1
Banks have a long history of conservatism in their business practices, however, for the past decade, changes in technology, regulation and general economic conditions have transformed the industry. This e-book assesses the opportunities and challenges facing retail banking. It finds that whilst the future of retail banking is promising, there is a need to develop knowledge, methods and applicable frameworks to better seize the opportunities that lie ahead