Neuroeconomics: decision making and the brain

Neuroeconomics is a young, interdisciplinary field dealing with the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can constrain and guide models of economics. Neuroeconomics studies decision making by using a combination of tools from neuroscience, economics and psychology to avoid the shortcoming that arise from a single perspective approach. Offering the necessary interdisciplinary approach, Neuroeconom

Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics nobel laureates. Carefully edited for a cohesive presentation of the material, the book is also a great textbook to be used in the many newly emerging graduate courses on Neuroeconomics in Neuroscience, Psychology, and Economics graduate schools. This groundbreaking work is sure to become the standard reference source for this growing area of research. * Editors and contributing authors represent the acknowledged experts and founders of the field of Neuroeconomics and include Nobel laureates Vernon Smith and Daniel Kahneman, making this the authoritative reference for the field. Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area or research. Full color presentation throughout with carefully selected illustrations to highlight key concepts

Coding Reward Value in the Orbitofrontal Cortex -- Prospect Theory, Decision and Risk -- Neural Representations of Value -- Neural Representations of Risk and Risk Aversion -- Decisions in Time: Temporal Discounting -- Multiple-Selves Approaches to the Study of Decision -- A Generalized Theory of Neural Decision -- Fear, Emotion and Decision -- The Neurobiology of Social Decision in Non-Human Primates -- 2-person games and decision -- Cooperation and Social Decision Making<-- Social Decision making, Trust and Inequity Aversion -- Axiomatic Approaches to Neuroeconomics -- Games and Decision, a Neurocognitive Approach

Front cover; Neuroeconomics; Copyright page; Contents; List of contributors; Preface; Chapter 1. Introduction: A Brief History of Neuroeconomics; Neoclassical economics; Cognitive neuroscience; Setting the stage for neuroeconomics; Two trends, one goal; Summary; References; Part I: Neoclassical Economic Approaches to the Brain; Chapter 2. Introduction: Experimental Economics and Neuroeconomics; Introduction; The internal order: rewards and the brain; The social order; The market order; References; Chapter 3. Axiomatic Neuroeconomics; Introduction; The axiomatic method in decision theory