Aufsatz(elektronisch)2013
Social Advertising as Factor of Economic Development
In: Mirovaja ėkonomika i meždunarodnye otnošenija: MĖMO, Heft 5, S. 48-55
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Abstract
The concept of social advertisement relates to formulation and solution of socially important problems, to changing of behavioral stereotypes, to formation of moral values. In Russia social advertising is still at the initial stage of its development. The establishment of a nation-wide system of such advertising is on the agenda. The basic task is to raise the physical and moral potential of the society.
Verlag
Primakov Institute of World Economy and International Relations
DOI
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