Acknowledgements -- Authors -- Foreword -- Personal memories from the family / Peter Ostendorf -- Introduction -- Herta Herzog : a pioneer of communication and marketing research / Josef Seethaler and Elisabeth Klaus -- Lifelines: Herzog's life and work / Elisabeth Klaus -- Herta Herzog and the Viennese School of Radio research / Cornelia Epping-Jager -- Herta Herzog and the founding mothers of mass communication research / Peter Simonson -- Two step analysis : from a lonely kitchen to a lively living room / Tamar Liebes and Oranit Klein-Shagrir -- From listeners to viewers : Herzog as the founder of qualitative entertainment and audience research / Elisabeth Klaus -- The process of discovery in Herta Herzog's research on radio daytime serials : with an appendix on the invention of the focus group / Gerhard Kleining -- "And this i called image" : an interview with Dr. Herta Herzog / Adam Curtis for BBC Online -- Insights for the mad men : why Herta Herzog is still an inspiration for advertising and market research / Dirk Engel -- A female researcher but not a feminist / Martina Thiele -- Lessons from Herta Herzog's work for the history of communication research / Friedrich Krotz -- Herta Herzog's publications : a chronological bibliography / compiled by Elisabeth Klaus
The book explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. The chapters written by international scholars for the first time show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research.
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