Everyday Aesthetics and Augmented Reality: Political, Cultural, and Visual Contexts
This chapter aims to discuss everyday aesthetics related to the growing presence of the digital world in the urban lifestyle and its cultural and political effects. In this regard, the meaning of the term "aesthetics," associated with daily experiences, ethically and aesthetically concerns an individual's perceptions through their senses related to things in their urban environment. Involvement with culture or politics does not form discourse independent of the aesthetics discourse, considering cultural activity and technology as part of aesthetic reality since sensitive aspects encompass the content, and thus, the political issue. The best empirical example to discuss this theme, given cultural and political diversity, is activities through increased digital technologies made possible by cultural projects. One of these projects is the Berlin Cultural Project, which uses augmented reality. Therefore, the discussion focuses on the daily sociocultural relations as a single reality encompassing the physical and virtual world of the "system of objects," "hyperreality," "simulacrum," and "simulation" (Baudrillard 1968, 1972, 1982). Hence, spaces are recognized as political and cultural structures forming the individual in society and having an established and determined acceptance through symbolic images. Finally, this chapter addresses the individual's daily life experience under the effect of the sign value. ; Yearbook of Moving Image Studies, nº 6 Common boundaries between the physical reality and rising digital media technologies are fading. The age of hyper-reality becomes an age of hyper-aesthetics. Immersive media and image technologies – like augmented reality – enable a completely novel form of interaction and corporeal relation to and with the virtual image structures and the different screen technologies. Augmented Images contributes to the wide range of the hyper-aesthetic image discourse to connect the concept of dynamic augmented images with the approaches in modern media theory, philosophy, perceptual ...