Surveys on Surveys: Limitations and Potentialities
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 50, Heft 1, S. 27-41
ISSN: 0033-362X
Data from 2 interview surveys (total N = 172 RS) in Waterloo, Ontario, were used to assess attitudes toward the survey instrument. Questions in the 2 surveys inquired into: motives for refusing/consenting to interviews; attitudes toward past experience with surveys; likes/dislikes of form of contact, question format, & topic; perception of social pressure to respond to surveys; & views on the social legitimacy of polling & on legislative controls for surveying. The surveys also collected response histories. Analysis of the attitudes began with a factor analysis of 12 items, which identified 4 factors descending from the general to the particular. It was found that attitudes are related to exposure to surveying, ie, the more times a person reports requests for survey cooperation, the more unfavorable is his or her attitude toward the method. On the whole, however, it is found that the evidence presented belies pessimistic views about surveys on surveys. 4 Tables, 30 References. HA