Chap. 1. Enslaved watchmen : surveillance and sousveillance in Jamaica and the British Atlantic world / Caitlin Rosenthal and Cameron Black -- Chap. 2. The information bazaar : mail-order magazines and the Gilded Age trade in consumer data / Richard K. Popp -- Chap. 3. The case of the competing Pinkertons : managing reputation through the paperwork and bureaucracy of surveillance / Jamie L. Pietruska -- Chap. 4. Mystery shoppers and self-monitors : managing emotional labor to improve the corporate image / Daniel Robert -- Chap. 5. The watchful gaze behind the welcoming smile : surveilling the guest in American hotels in the interwar period / Megan Elias -- Chap. 6. Seeing straight : policing sexualities in 1930s Manhattan nightclubs / Jennifer Le Zotte -- Chap. 7. High priority : business's war on drugs and the expansion of surveillance in the United States / Jeremy Milloy -- Chap. 8. Why did Uptown go down in flames? Uptown cigarettes and the targeted marketing crisis / Dan Guadagnolo -- Chap. 9. Surveillance capitalism online : cookies, notice and choice, and web privacy / Meg Leta Jones -- Afterword / Sarah E. Igo.
Frontmatter -- CONTENTS -- Introduction: Surveillance Under Capitalism -- Chapter 1. Enslaved Watchmen: Surveillance and Sousveillance in Jamaica and the British Atlantic World -- Chapter 2. The Information Bazaar: Mail- Order Magazines and the Gilded Age Trade in Consumer Data -- Chapter 3. The Case of the Competing Pinkertons: Managing Reputation Through the Paperwork and Bureaucracy of Surveillance -- Chapter 4. Mystery Shoppers and Self- Monitors: Managing Emotional Labor to Improve the Corporate Image -- Chapter 5. The Watchful Gaze Behind the Welcoming Smile: Surveilling the Guest in American Hotels in the Interwar Period -- Chapter 6. Seeing Straight: Policing Sexualities in 1930s Manhattan Nightclubs -- Chapter 7. High Priority: Business's War on Drugs and the Expansion of Surveillance in the United States -- Chapter 8. Why Did Uptown Go Down in Flames? Uptown Cigarettes and the Targeted Marketing Crisis -- Chapter 9. Surveillance Capitalism Online: Cookies, Notice and Choice, and Web Privacy -- Afterword -- NOTES -- CONTRIBUTORS -- INDEX -- ACKNOWLEDGMENTS
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A rapidly accelerating phase of capitalism based on asymmetrical personal data accumulation poses significant concerns for democratic societies, yet the concepts used to understand and challenge practices of dataveillance are insufficient or poorly elaborated. Against a backdrop of growing corporate power enabled by legal lethargy and the secrecy of the personal data industry, this paper makes explicit how the practices inherent to what Shoshana Zuboff calls 'surveillance capitalism' are threats to social justice, based on the normative principle that they prevent parity of participation in social life. This paper draws on Nancy Fraser's theory of 'abnormal justice' to characterize the separation of people from their personal data and its accumulation by corporations as an economic injustice of maldistribution. This initial injustice is also the key mechanism by which further opaque but significant forms of injustice are enabled in surveillance capitalism—sociocultural misrecognition which occurs when personal data are algorithmically processed and subject to categorization, and political misrepresentation which renders people democratically voiceless, unable to challenge misuses of their data. In situating corporate dataveillance practices as a threat to social justice, this paper calls for more explicit conceptual development of the social harms of asymmetrical personal data accumulation and analytics, and more hopefully, attention to the requirements needed to recast personal data as an agent of equality rather than oppression.
This is the final version of the article. Available from the publisher via the link in this record. ; A rapidly accelerating phase of capitalism based on asymmetrical personal data accumulation poses significant concerns for democratic societies, yet the concepts used to understand and challenge practices of dataveillance are insufficient or poorly elaborated. Against a backdrop of growing corporate power enabled by legal lethargy and the secrecy of the personal data industry, this paper makes explicit how the practices inherent to what Shoshana Zuboff calls 'surveillance capitalism' are threats to social justice, based on the normative principle that they prevent parity of participation in social life. This paper draws on Nancy Fraser's theory of 'abnormal justice' to characterize the separation of people from their personal data and its accumulation by corporations as an economic injustice of maldistribution. This initial injustice is also the key mechanism by which further opaque but significant forms of injustice are enabled in surveillance capitalism—sociocultural misrecognition which occurs when personal data are algorithmically processed and subject to categorization, and political misrepresentation which renders people democratically voiceless, unable to challenge misuses of their data. In situating corporate dataveillance practices as a threat to social justice, this paper calls for more explicit conceptual development of the social harms of asymmetrical personal data accumulation and analytics, and more hopefully, attention to the requirements needed to recast personal data as an agent of equality rather than oppression.
Using Shoshana Zuboff's 2019 book, The Age of Surveillance Capitalism, the essay explores this latest form of capitalism and Zuboff's claims about its organization. Her arguments are compared and contrasted with David Eggers novel, and the movie that came out of it, called The Circle, as well as other perspectives on capitalism (Marx, Barry Unsworth's Sacred Hunger) and the current dominance of social media companies (especially Alphabet/Google, Facebook, and Amazon) from Evgeny Morozov, Natasa Dow Schüll, Zeynep Tufekci, Steve Mann and Tim Wu. Zuboff's description and critique of Surveillance Capitalism is a convincing and important addition to our understanding of the political economy of the early 21st Century and the role of giant monopolistic social media companies in shaping it. ; A partir del libro de Shoshana Zuboff de 2019, The Age of Surveillance Capitalism, el ensayo explora esta última forma de capitalismo y las afirmaciones de Zuboff sobre su organización. Sus argumentos se comparan y contrastan con la novela de David Eggers, y su adaptación a la gran pantalla en la película El Círculo [The Circle], así como otros analistas del capitalismo (Marx, Barry Unsworth's Sacred Hunger) y, en particular, del dominio actual de las compañías de redes sociales (especialmente Alphabet/Google, Facebook y Amazon) como Evgeny Morozov, Natasa Dow Schüll, Zeynep Tufekci, Steve Mann y Tim Wu. La descripción y crítica de Zuboff acerca del capitalismo de vigilancia es un excelente referente para comprender la economía política de principios del siglo XXI y el protagonismo del monopolio gigantesco de las redes sociales generalistas en esta economía.
Using Shoshana Zuboff's 2019 book, The Age of Surveillance Capitalism, the essay explores this latest form of capitalism and Zuboff's claims about its organization. Her arguments are compared and contrasted with David Eggers novel, and the movie that came out of it, called The Circle, as well as other perspectives on capitalism (Marx, Barry Unsworth's Sacred Hunger) and the current dominance of social media companies (especially Alphabet/Google, Facebook, and Amazon) from Evgeny Morozov, Natasa Dow Schüll, Zeynep Tufekci, Steve Mann and Tim Wu. Zuboff's description and critique of Surveillance Capitalism is a convincing and important addition to our understanding of the political economy of the early 21st Century and the role of giant monopolistic social media companies in shaping it. ; A partir del libro de Shoshana Zuboff de 2019, The Age of Surveillance Capitalism, el ensayo explora esta última forma de capitalismo y las afirmaciones de Zuboff sobre su organización. Sus argumentos se comparan y contrastan con la novela de David Eggers, y su adaptación a la gran pantalla en la película El Círculo [The Circle], así como otros analistas del capitalismo (Marx, Barry Unsworth's Sacred Hunger) y, en particular, del dominio actual de las compañías de redes sociales (especialmente Alphabet/Google, Facebook y Amazon) como Evgeny Morozov, Natasa Dow Schüll, Zeynep Tufekci, Steve Mann y Tim Wu. La descripción y crítica de Zuboff acerca del capitalismo de vigilancia es un excelente referente para comprender la economía política de principios del siglo XXI y el protagonismo del monopolio gigantesco de las redes sociales generalistas en esta economía.
The Surveillance Capitalism concept explains the capitalist accumulation logic of large digital companies in tracking internet users, extracting personal data and in changing behavior. This article aims to question the concept from a perspective that considers the participation of internet users in their own surveillance. The proposed new approach results from the conception of neoliberalism as the rationality of the contemporary capitalism that requires a new subjective order anchored in the production of a society formed by enterprise units involved constantly in the development of their human capital to compete in social relationships in all spheres of existence. Accordingly, it is believed that the online surveillance conducted by the large corporations and the expropriation of the human experience that results is only one part of the story. The other part is the perpetual search for individuals performance in relationships with others and with themselves.
In: Zuboff, Shoshana, "Caveat Usor: Surveillance Capitalism as Epistemic Inequality," in Kevin Werbach ed., After the Digital Tornado, Cambridge University Press, Cambridge: 2020.
Biopower is a form of power that regulates social life from its interior, following it, interpreting it, absorbing it, and rearticulating it. Power can achieve an effective command over the entire life of the population only when it becomes an integral, vital function that every individual embraces and reactivates of his or her own accord. Biopower points out the moment when human life explicitly became part of the political calculations. Beyond the regime of sovereignty, oriented by a logic of repression, emerges a new regime, oriented by a logic of production and control, that is, a power "to make live" or "to let die". For Negri and Hardt biopower constitutes social relations, inserting individuals and populations in a circuit of value, obedience, and utility. In cognitive capitalism capital presents itself as biopower. The point is that capitalism is not only an economic mode of production, but also a mode of life production, a mode of subjectivation. Therefore, it is not only about the reproduction of capital, but also about the reproduction of subjects, the effective producers of economic value. We are facing with the tendency of capital's invasion of bios, the becomingof-capital-biopower, to introduce the concept of biocapitalism. However, it is in this context that biopower and biopolitics must be seen as working together with other technologies of power - repressive and disciplinary power - which operate more directly on the body and on subjectivity. To the new forms of conflict are linked with new forms of power: from cognitive warfare to sharp power. Through cognitive conflict and sharp power strategies, we are witnessing an epochal change, an IT revolution that brings political conflict into a digital dimension, which acts on the ground of public opinion, politics and economics, control and conditioning of knowledge, of our world view and of facts. Zuboff introduces the concept of surveillance-based capitalism implemented via sophisticated algorithms of BigTech companies (Google, Apple, Amazon, Meta, and others). Digital networks do not only collect data on users, but they "cluster" these users with the help of algorithms and encourage specific desired behaviors. Then, the patterns of these behaviors are stored (as raw material of a kind) in Big Data and sold further as commodity (behavioral surplus) on the market. A persons "digital behavior" thus becomes a market subject in various ways. It is ubiquitous, sensate, computational, and global and it is designed so that all human activity, from the most banal to the boldest, can be monitored, measured, and modified for the purposes of surveillance capitalism This capacity to "shape human behavior", gives rise to what Zuboff calls "instrumentarian power" This is not dissimilar to forms of governmentality described by Foucault, because its goal is not just the "conduct of conduct" rather it is to turn people themselves into highly predictable instruments of political or material consumption. As a new form of subtle and sophisticated despotism, data are used by agencies as predictive products about our future behaviors, information that allows to control a market, but also the space for political decision-making and legitimacy, and, therefore become a huge power. Predictive behavioral surplus sources are increased and enhanced to guide, advise and lead people to behaviors, which they believe free, which actually aim for the greater profit of surveillance capitalists.
AbstractWhat is the connection between mass surveillance and institutions of individual agency, freedom, and self-governance? Recent literature on "surveillance capitalism" argues that, over the past two decades, the capitalist Big Tech companies have commodified personal data for profit. This commodification goes beyond gathering information to improve the products provided by the collecting organization directly and entails using data to predict what people will do, the sale of that data, and its use to modify the behaviors of unknowing consumers. According to critics, this erodes individual dignity and freedom while also threatening democracy. This paper offers an alternative framing of surveillance and data collection based on comparative institutional analysis. While data collection and attempts at persuasion are present in private and government settings, the welfare effects vary due to institutional differences. We leverage the comparative institutional framework to analyze the differences between private data collection ("surveillance capitalism") and government data collection (the "surveillance state"). Our analysis sheds light on how data collection in the private, for-profit sector has different welfare consequences from those in the surveillance state.
This first half of the paper outlines the formation of racial surveillance capitalism across the longue durée of settler colonialism, with special attention to the formation of artificial vision. This artificial vision is deployed in the erased territory, creating a white space in which to see from platforms, ranging from the ship, to the train and today's drones. The second section examines the Eurodac digital fingerprint database created by the European Union to monitor and control asylum seekers and refugees as an "artificial life system," to use a phrase coined by its administrators. In this automated form, artificial vision is distributed rather than centralized.