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The article deals with the dynamic interaction of events and narratives. As a result of this interaction, stable links 'events-narratives' appear; they influence the formation and transformation of social and cultural processes in society. Event-narrative links form the basis of the system of norms and values of society. The corpus of 'event-narrative' links creates be­havioural patterns, serves as a motivator for members of society, a cause and reason for ac­tions and an initiator of terraced events that inevitably occur as a response to events in reali­ty. The emerging connections 'event — narrative — action (special event)' represent a system with a controlled feedback. Depending on a change in the factors of the occurrence and course of events, such a system can both enhance and reduce the result and consequences of events. In these systems, an event triggers social and cultural processes and creates social reality.

Objective. This article is aimed at investigating the elements that define, typify and characterize reading as a socio-cultural practice.Design/Methodology/Approach. A bibliographic review was carried out to verify those elements that make possible to relate the socio-cultural practices with the reading.Results/Discussion. The main etymological, procedural and multidimensional attributes that define reading as a socio-cultural practice were exposed, emphasizing the historical, cultural and political dimensions.Conclusions. Reading is much more than the process by which one learns to decode or decipher a certain writing system, rather it is a socio-cultural practice associated with historical, cultural, ideological and institutional relationships. In addition, it can be said that reading as a socio-cultural practice is a practice that has been heavily laden with ideological, normative and prescriptive content, and is warned through various social, political and cultural discourses pertaining to different eras.Originality/Value. The value of visualizing the reading from this perspective lies in the possibilities of studying other scenarios beyond habits, making it possible to enter into the world of meanings assigned to this practice, the motivations that move the reading and the mediations that condition the act of reading. ; Objetivo. Se indagaron en elementos que definen, tipifican y caracterizan a la lectura como una práctica socio-cultural.Diseño/Metodología/Enfoque. Se llevó a cabo una revisión bibliográfica que hizo posible constatar aquellos elementos que relacionan a las prácticas socioculturales con la lectura.Resultados/Discusión. Se exponen los principales atributos etimológicos, procesales y multidimensionales que definen a la lectura como una práctica socio-cultural, haciendo énfasis en las dimensiones históricas, culturales y políticas.Conclusiones. La lectura es mucho más que el proceso por el cual se aprende a descodificar o descifrar un determinado sistema de escritura, más bien es una práctica socio-cultural asociada a relaciones históricas, culturales, ideológicas e institucionales. Además se puede decir que la lectura como práctica socio-cultural es una práctica que ha estado fuertemente cargada de contenidos ideológicos, normativos y prescriptivos, y es advertida a través de diversos discursos sociales, políticos y culturales pertenecientes a las distintas épocas.Originalidad/Valor. El valor que tiene la visualización de la lectura desde esta perspectiva radica en las posibilidades de estudiar otros escenarios más allá de los hábitos, posibilitando entrar en el mundo de las significaciones asignadas a esta práctica, las motivaciones que mueven a la lectura y las mediaciones que condicionan el acto de la lectura.

Objective. This article is aimed at investigating the elements that define, typify and characterize reading as a socio-cultural practice.Design/Methodology/Approach. A bibliographic review was carried out to verify those elements that make possible to relate the socio-cultural practices with the reading.Results/Discussion. The main etymological, procedural and multidimensional attributes that define reading as a socio-cultural practice were exposed, emphasizing the historical, cultural and political dimensions.Conclusions. Reading is much more than the process by which one learns to decode or decipher a certain writing system, rather it is a socio-cultural practice associated with historical, cultural, ideological and institutional relationships. In addition, it can be said that reading as a socio-cultural practice is a practice that has been heavily laden with ideological, normative and prescriptive content, and is warned through various social, political and cultural discourses pertaining to different eras.Originality/Value. The value of visualizing the reading from this perspective lies in the possibilities of studying other scenarios beyond habits, making it possible to enter into the world of meanings assigned to this practice, the motivations that move the reading and the mediations that condition the act of reading. ; Objetivo. Se indagaron en elementos que definen, tipifican y caracterizan a la lectura como una práctica socio-cultural. Diseño/Metodología/Enfoque. Se llevó a cabo una revisión bibliográfica que hizo posible constatar aquellos elementos que relacionan a las prácticas socioculturales con la lectura. Resultados/Discusión. Se exponen los principales atributos etimológicos, procesales y multidimensionales que definen a la lectura como una práctica socio-cultural, haciendo énfasis en las dimensiones históricas, culturales y políticas. Conclusiones. La lectura es mucho más que el proceso por el cual se aprende a descodificar o descifrar un determinado sistema de escritura, más bien es una práctica socio-cultural asociada a relaciones históricas, culturales, ideológicas e institucionales. Además se puede decir que la lectura como práctica socio-cultural es una práctica que ha estado fuertemente cargada de contenidos ideológicos, normativos y prescriptivos, y es advertida a través de diversos discursos sociales, políticos y culturales pertenecientes a las distintas épocas. Originalidad/Valor. El valor que tiene la visualización de la lectura desde esta perspectiva radica en las posibilidades de estudiar otros escenarios más allá de los hábitos, posibilitando entrar en el mundo de las significaciones asignadas a esta práctica, las motivaciones que mueven a la lectura y las mediaciones que condicionan el acto de la lectura.

The article is devoted to the research of consumerism as sociocultural practice. It is shown that consumerism has a feature of autoreplication. Consumer ethic tends to homogenise socio-cultural practices of contemporary men, which leads to the identity crisis and sufficient change of their subjectivity

This study was about to find out the impact of socio-cultural practices on maternal mortality rate in Tanzania by using Masasi District as the case study. The study involved 3 sample hospital namely Mkomaindo, Maendeleo, and Mkapa Road. The data obtained from 30 total respondents namely clinical officers, maternal mothers, and midwives. The study used mixed research approach under Explanatory Design in which data collection were done by questionnaire and interview. Data was processed by a computer to obtain tabulation, simple figures, Percentages and content analysis. Findings showed that the impact of socio-cultural practices on maternal mortality rate was loss of blood, miscarriage, difficulties during the time of giving birth, lack of good health to the maternal mother and child. Researcher recommended some ways on how to reduce the problem of socio-culture practices on maternal mortality rate include the provision of education to maternal mother. Also, the government should enact strict law against those who still practice bad traditional to maternal mother also the government should ensure services to maternal mother are cheap so that they can be able to go to the hospital.

The dialogue as one of the forms of socio-cultural practices in the global aspect of mutual influence of this practice – dialogue of cultures is analysed in the article. Special attention is drawn to the lingual factor as the basis of ethnoculture and project of integration processes. This stressed on the necessity of synthesis of historical traditions and paradigm of democratic that in modern conditions is favourable for cultivation of humanism and authentic dialogues. In the epoch of globalization it is essential to work out such language strategies of integration which presuppose the use of the national language in the practices of cultural creation, in all spheres of social discourse. The practical realization envisages an explication of certain principles of outlook value in the definite space-time dimensions, hence the foundations of the practical realization of the dialogue are its philosophical principles, in particular those of humanism, democracy, tolerance.Keywords: dialogue, globalizes, integration, assimilation, democracy, cultural creation. ; Проаналізовано діалог як один із видів соціокультурних практик у глобальному аспекті взаємовпливу цих практик – діалозі культур. Особливу увагу звернено на мовний чинник як основу етнобуття та проекту інтеграційних процесів. Наголошено на необхідності синтезу історичних традицій на основі парадигми демократичності, що в сучасних умовах сприяє культивуванню гуманізму та автентичної діалогічності. В епоху глобалізації життєво необхідною є розробка тих мовних стратегій інтеграції, які передбачають використання національної мови в практиках культуротворення в усіх сферах соціального дискурсу. Практична реалізація передбачає експлікацію певних принципів світоглядного значення в конкретних просторово-часових вимірах, тому засадами практичної реалізації діалогу виступають його світоглядні принципи, зокрема гуманістичності, демократичності, толерантності.Ключові слова: діалог, глобалізація, інтеграція, асиміляція, демократія, культуротворчість.

The purpose of this article is to identify the means of social and philosophical analysis of the nature and trajectory of the past in the reception of practices for manifestations of social amnesia. The phenomenon of social amnesia is ontologically inscribed in the social reality and is particularly pronounced in periods of social and cultural crisis. It is the reason why the configuration of manifestations of social memory in the characteristics of the national historical process becomes cyclically-wave in nature, when periodically lost contents of memory can go back to history in processed form, responding to the requests of the era and the political class. As memory serves as "the guardian of the past" and a repository of information about the past, the story, which reveals the memory loss, is associated with it or with nostalgia for the past. As a result, social memory, having functional and structural-informative features, includes not only the processes of remembering, but of forgetting, and the nature and trajectory of the reception of the past in contemporary socio-cultural practices, constituting that the essence of social amnesia is peculiar for the deformed character. DOI:10.5901/mjss.2015.v6n3s3p31

The purpose of the article is to analyze the main features of the holiday spectacle in the context of the popular socio-cultural practice of today - festival tourism. The research methodology is based on an interdisciplinary combination of methods integrated with culturology, management, history. General scientific methods such as analysis, synthesis, deduction, induction, the method of connecting the abstract and the concrete are also used. The scientific novelty lies in the analysis of the peculiarities of holiday spectacles that shape the popularity of festival tourism. Conclusions. Festivals are the main form of presentation of the cultural and entertainment program of modern travel within the festival tourism. Their main advantages that determine the popularity are the creation of a festive spectacle, taking into account culturally historically determined worldviews; a variety of organizational and artistic means; variability; originality; openness and dialogic; continuity and adaptability; situationally and improvisation; interactivity; humor, irony, and self-irony.
Keywords: holiday spectacle, holiday, festival tourism, festival, event, traditional culture.

The article examines the impact of art coaching on the creative potential of an individual during the crisis of self-identity, which arises due to the lack of an individual's emotional and creative perception of the surrounding reality in modern society. Based on an analysis of the empirical basis and relevant research, a range of socio-cultural issues that hinder the full realization of the client's potential are presented and made more concrete; the goals and prospects of art coaching in addressing these issues are identified; and an up-to-date approach for influencing the individual through various creative activities is proposed. The possibilities of contemporary culture and art in developing a person's creative capacity through art coaching are also discussed. The article discusses the mechanism of the impact of art coaching, which fosters and develops a need for acquiring life meanings and a cultural identity for a person. It has been concluded that the development of art coaching technologies has a positive impact on the formation of a creative identity as a cultural individual. The use of these techniques can contribute to the success of any person's activities, regardless of their age category or field of work.

The article deals with the relationship of twin cities and their role in the integration processes of the Eurasian space. First of all, it concerns the socio-cultural aspect of cooperation between twin cities. The existing developments of international practices of twinning movement have been studied and the most suitable ones for enhancing the ties of twin cities in the Eurasian space were suggested. The factors that slow down the interaction of Russian cities with their twin cities are highlighted. The author points out the lack of information support for twinning and proves the involvement of young people in this process within the framework of Eurasian integration.