Suchergebnisse

We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for granted. Indeed, culture can only 'work' by being taken for granted. This paradox - that what is most familiar, like shopping, is also the hardest to 'see' analytically - provides the starting point for this compelling examination of the many dimensions of the shopping experience. Shopping enables readers to realize the significance of their shopping memories and milestones, how the rhythm of the day or week revolves as much around s

Economic sociologists tend to focus on corporations and production, ignoring female-dominated economic activities such as housework and consumption. Using Institutional Ethnography I explore the work of grocery shopping by interviewing the primary household shopper and then situating her work in the institutional social order. The work of shopping involves many tasks both inside and outside the store, and this work is shaped by discourses that are created and disseminated by various institutional actors, including food marketers and retailers, government agencies, dietitians and nutritionists, mass media, and consumer economists. These discourses, which I identify as the efficiency discourse, the nutrition discourse, and the food industry discourse, increase the demands of the work of shopping and are often in contradiction with one another. This research suggests that a narrow conception of the economic makes significant individual and institutional work invisible and I argue that a gendered revisioning of the economy is necessary.

Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be done. Drawing on extensive research, Cor Molenaar, one of Europe's leading authors on the intersection of marketing and technology, explores what modern shopping customers are looking for and what retailers (online, bricks and mortar or hybrid) can do to attract them. It is a must-have guide for retailers, IT and marketi.

Reports research by the National Consumer Council (NCC) into UK children's experiences and views as consumers; this survey of 10 to 19 year olds found that they form a new shopping generation which is more even consumer brand oriented than American counterparts but feels vulnerable and is critical of shops, companies and advertisers. Outlines the NCC recommendations for a children's agenda: this covers stiffer fines for mis‐selling to children, monitoring of children's wellbeing and life satisfaction, new Ofcom powers to enforce content labelling for entertainment, and ending abuses in Internet marketing to children.

Einkaufsgewohnheiten der Besucher von Einkaufszentren.

Themen: Einzel- oder Gruppenfahrt zum Einkaufszentrum; Beachtung
von Sonderangeboten in Zeitungen und Beilagen; Bekanntheit von
Einkaufsmärkten; Häufigkeit der Nutzung ausgewählter
Einkaufsmärkte; Ansprüche und Erwartungen an einen Einkaufsmarkt;
Angaben
zur Entwicklung der eigenen Besuchshäufigkeit von Einkaufsmärkten;
Angaben über die Art der im Einkaufsmarkt befindlichen
Dienstleistungsbetriebe und Inanspruchnahme der Tankstelle an diesem
Markt; Tankstellenmarke bei Wechsel; Beurteilung der Tankstelle
am Einkaufsmarkt (Skala); allgemeine Beurteilung des aufgesuchten
Einkaufsmarktes (Skala); Einkaufsgewohnheiten in diesem Markt;
Beurteilung des Preisniveaus und der Angebotsqualität; Wahrnehmung
von Werbeanzeigen in Tageszeitungen; Intensität des Interesses an
Sonderangeboten; Bereiche für Einsparungen von Geldausgaben im
Haushalt; PS-Leistung des PKW's.

Demographie: Alter (klassiert); Geschlecht; Berufstätigkeit;
Haushaltseinkommen; Haushaltsgröße; Charakteristika des
Haushaltsvorstands.