Suchergebnisse

Preisbewußtsein beim Einkauf von Lebensmitteln.

Themen: Kenntnis der Preise eingekaufter Waren; Verwendung von
Speiseöl, Bohnenkaffee und Kondensmilch; Einkaufsgewohnheiten bezogen
auf den Kauf von Lebensmitteln; präferierter Geschäftstyp;
Inanspruchnahme von Sonderangeboten; Zusatzkäufe bei günstigen Preisen;
angewandte Preisvergleichsmethoden; wahrgenommene Preissteigerung bei
einem Lebensmittel; Reaktion auf diese Preissteigerung; vermutete Gründe
für Preissteigerungen; Einschätzung der Macht der Käufer auf die
Preisbildung; individuelle Reaktion auf Preissenkungen; Einstellung zum
Preisstop für bestimmte Lebensmittel; Neigung an einem Käuferstreik
teilzunehmen; Lesen von Zeitungen und Beachten von Anzeigen;
Ortsansässigkeit; Ortsgröße.

Demographie: Alter (klassiert); Familienstand; Schulbildung; Beruf;
Berufstätigkeit; Haushaltseinkommen; Haushaltsgröße;
Haushaltszusammensetzung; Haushaltungsvorstand; Flüchtlingsstatus.

Interviewerrating: Schichtzugehörigkeit des Befragten.

PurposeThis research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret.Design/methodology/approachThree studies (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS.FindingsThe findings suggest that subjective norms, perceived behavioural control and attitudes positively influence consumers' e-deal purchase intention. Additionally, price consciousness amplifies the relationship between consumers' e-deal proneness and purchase intention, and price-conscious respondents are more likely to have the intention to buy e-deals when faced with some form of anticipatory regret.Practical implicationsBased on the research findings, practitioners are advised to prioritise social norms and entertainment value when promoting the attractiveness of e-deals, using strategies such as social media and influencer marketing. Brands should also emphasise the value of e-deals by showcasing comparative price savings and discounts to motivate consumers to buy.Originality/valueThis paper addresses an interesting and practical issue related to the effects of group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret.

© 2018 Elsevier Inc.Politicians and analysts frequently call for stricter regulation of personal loans. Two variables that are easy to measure, and therefore easy to include in regulations and public policy, are purchase recency and purchase frequency. Politicians and analysts also regularly demand an increase in price consciousness and financial literacy among customers. This paper aims to analyze how these four factors work together to generate perceived and actual knowledge of the personal loans' total costs. An empirical study employing a survey administered through personal in-home interviews was carried out. This paper shows how perceived and actual knowledge of personal loans' total costs are affected differently by these four factors. The results are discussed, and implications for regulators, managers, and researchers are presented.

PurposeBuyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM), which creates special problems and opportunities for marketers. Price mavenism, which is associated with price‐information searching and price‐sharing behavior, is often considered a negative dimension of price. The purpose of this paper, however, is to propose price mavenism as an outcome variable arising from both positive perceptions of price (prestige sensitivity) and negative perceptions (price and value consciousness) and examine that the "know" (price mavenism) will positively impact the "glow" (shopping hedonism) among the Chinese.Design/methodology/approachData were collected through a survey in Shanghai, China. The conceptual model was tested using structural equation modeling.FindingsThis study found that prestige sensitivity, price consciousness and value consciousness shaped price mavenism among the Chinese, supporting the idea that price mavenism arises from both positive and negative perceptions of price. In addition, for the Chinese, being a source of price information and sharing the knowledge with their social groups fulfill a hedonic motivation for shopping. While value consciousness was positively associated with shopping hedonism, price consciousness per se was not.Research limitations/implicationsThis study challenges the idea that price mavenism is mainly explained by a negative perception of price.Practical implicationsBy understanding the drivers of price mavenism and their impacts on shopping hedonism, international marketers can fine‐tune their marketing strategies to appeal more effectively to price mavens in China.Originality/valueThis study highlights the importance of cultural perspectives in understanding the structure of price mavenism and its theoretical and marketing foundations.

AbstractThis research examines the impact of the Big Five personality traits and social media usage on price consciousness and determines if this impact is influenced by generational cohort by comparing 215 millennials with 300 baby boomers. The survey research with a national panel of U.S. consumers utilizes established scales along with asking about hours per week spent on social media. While the study found no generational differences in price consciousness, it did find differences in the Big Five personality traits as millennials are more open, but baby boomers are more conscientious, agreeable, and neurotic. The results suggest for millennials, extroverts are more price conscious and open individuals are less price conscious. The amount of social media usage does impact the level of price consciousness with those spending more time on social media being more price conscious. When comparing social media usage by cohort, there is no significant difference in terms of time spent on Facebook, but there are significant differences in time spent on Twitter, Instagram and Snapchat as millennials use all three of these sites more. Marketers can utilize social media to reach price conscious consumers and encourage extroverts to share/repost their business' price deals so their reference groups are aware of them. If businesses are trying to reach a broad target market including millennials and baby boomers, Facebook would be the best option, given its popularity across the cohort groups. If marketers are focusing on millennials, they may also want to have a presence on Instagram and Snapchat.

Electric vehicles have been identified as a viable option for optimization of the energy structure to foster energy conservation and a reduction in emissions, as well as to promote the development of a sustainable economy. Recently, China announced that the financial subsidies for electric vehicles will be gradually withdrawn, and many incentive policies will be revised, indicating that the electric vehicle market has transformed from a policy-driven to a market-driven structure. Therefore, we study the elements affecting consumers' purchase intention in the early stage of electric vehicle availability to provide a theoretical reference that can be used in China to continue to stimulate market diffusion of electric vehicles based on the innovation diffusion theory and planned behavior theory. The current study explains the associations among the innovation characteristics, perceived risk, and purchase intention in relation to electric vehicles and details the moderating effect of lifestyle on fashion consciousness, environmental consciousness, and price consciousness. This paper investigates 529 potential consumers in Beijing, Shanghai, and other places, and AMOS and SPSS were used to perform quantitative analyses. The results show that innovation characteristics exert an obvious effect on purchase intention based on the mediating variable of perceived risk. Fashion consciousness significantly moderates the relationship between relative advantage and perceived risk, and environmental consciousness has a significant influence on the relationship between technology compatibility and perceived risk. Price consciousness plays the smallest role in this process. In practice, the findings suggest that practitioners can promote electric vehicle consumer purchase intention by using psychological activation techniques to improve the attitude and educational interest in relation to this product. It is also suggested that, as part of the strategy, government services should be improved.

Purpose This paper aims to contribute to the understanding of what influences consumers' choice of mandatory prescribed drugs, by looking with more detail to the substitution of branded drugs by generics. Specifically, this research looks at three factors that can influence this decision, namely, participative decision-making, perceived risk and price consciousness, within the recent changes introduced in the Portuguese pharmaceutical market by new legislation. Design/methodology/approach A cross-sectional study was conducted, using a self-administered questionnaire, to survey a sample of consumers/patients that visited a doctor and were prescribed some kind of drug. Data were treated using factor analysis for dimensionality reduction purposes and regression analysis to test the main hypothesis. Findings The results show that participative decision-making has no impact on purchase decision of generics, while perceived risk and price consciousness show a predictive power regarding purchase intention of generic drugs. Research limitations/implications Although the results are only applicable to the Portuguese context, it draws important conclusions regarding consumers' behaviour when choosing between branded and generic drugs. Practical implications Knowing what influences consumers' choices of generic drugs contributes to tune marketing strategies and actions. For public institutions, this paper offers insights on how to adapt public policies. Originality/value This paper is valuable because it is the first to look at the Portuguese pharmaceutical market from a consumer behaviour perspective since new legislation was set up.

Uncertainty reduction theory argues that certain trait variables influence the process of information gathering. This article examines the validity of scales designed to tap three such trait variables. First- and second-order confirmatory factor analyses were conducted to assess the psychometric adequacy of the Emotional Empathy Scale (Mehrabian & Epstein, 1972), the Self-Consciousness Scales (Fenigstein, Scheier, & Buss, 1975), and the Self-Monitoring Scale (Snyder, 1974). The Emotional Empathy Scale was shown to be construct invalid in that it was multidimensional at both the first- and second-order factor levels. The subscales may be useful, but the composite score is meaningless. The data also showed that the two Self-Consciousness Scales could be reduced to a single second-order factor. This raises some questions about how the scales should be treated, but does not pose any problems for interpreting earlier research. Finally, the Self-Monitoring Scale yielded four primary factors and two second-order factors. Consistent with earlier investigations, this study shows that the scale exhibits very little correspondence to the self-monitoring construct. Its continued use is strongly discouraged. Recommendations for the use and interpretation of research that has employed the scales are offered, and the implications for past and present communication theory are examined.

The collective consciousness of women
regarding the feminine mystique, which
restricted them to the roles of wife and
mother, and the desire to develop themselves
as full human beings was aroused, amongst
other stimuli, by the writings of Betty
Friedar and Germaine Greer. Since then,
there have been developments and initiatives
to enable women to have a kind of equality
with men in many areas. Some inducements
for attracting and retaining women workers,
specifically mothers, are discussed and some
ways in which government and employers can
help to achieve true equality of opportunity
are suggested.