Suchergebnisse

They describe the electoral spot as a "compressed communication format, the main audiovisual communication space between the electorate and political parties", it is loaded with persuasive political marketing techniques that seeks to generate a certain capacity for influence (negative or positive) on the electorate . The advertising piece has also been defined by scholars of political communication as video politics. This article shows the use of the spot in electoral campaigns, from some pieces of candidates for the presidency in Colombia, during the nineties and the beginning of the new millennium, also opponents of the 2014 Colombian Congress, especially in the department of Boyacá. Also in the elective process to the Congress of the Republic 2018, there the applicants for Boyacá consolidate the use of Information and Communication Technologies-Tic to achieve the visualization of their spots. Some theoretical elements developed obey the terms electoral media ecosystem; the stories that manage to be told in the videos, based on seven communicative codes: linguistic language; kinesic language; proxemic language; iridological language; physiological language; fashion; and nonverbal voice values. The work is the product of the completed project Electoral behavior in Boyacá 2018: from the Congress of the Republic and Presidential contests, which analyzed the electoral behavior in Boyacá, from the Congress of the Republic and Presidential contests. ; El spot electoral lo describen como "formato comunicacional comprimido, el principal espacio de comunicación audiovisual entre el electorado y los partidos políticos", este viene cargado de técnicas persuasivas de mercadeo político que busca generar cierta capacidad de influencia (negativa o positiva) sobre el electorado. La pieza publicitaria también ha sido definida por estudiosos de la comunicación política como la videopolítica. El presente artículo muestra el uso del spot en las campañas electorales, desde algunas piezas de candidatos a la presidencia en Colombia, ...

The explicit and implicit meanings about the armed conflict were identified in political-electoral spots of the 2014 Congress campaign. Twenty spots were analyzed according to the theory of relevance of Sperber and Wilson. It was found that the conceptualization of peace and war occurred almost exclusively implicitly and that the most discussed issue was that of peace, which generated political polarization in the face of the Government's peace negotiations with the FARC guerrilla. This discourse, as a characteristic of communication, also serves for the understanding of the candidate's message by his voters. ; Se identificaron los sentidos explícitos e implícitos sobre el conflicto armado en spots político-electorales de la campaña legislativa de 2014. Veinte spots fueron analizados según la teoría de la relevancia de Sperber y Wilson. Se encontró que la conceptualización de la paz y la guerra se dio casi exclusivamente de manera implícita y que el tema más tratado fue el de la paz, el cual generó polarización política ante las negociaciones de paz del Gobierno con las FARC. Este discurso, como un rasgo propio de la comunicación, sirve también para la comprensión del mensaje del candidato por sus electores.

El spot político tiene durante la campaña un objetivo final inequívoco: la consecución del voto favorable. Se dirige al cuerpo electoral a través de la televisión y de Internet, y presenta, en muchos casos, un planteamiento negativo, albergando mensajes destinados a la crítica frontal contra el adversario, más que a la exposición de propuestas propias. Este artículo se centra en el análisis del spot electoral negativo, en aquellas producciones audiovisuales construidas sin más causa que la reprobación del contrincante. Se trata de vídeos que, lejos de emplearse en difundir las potencialidades de la organización y las virtudes de su candidato –además de su programa electoral–, consumen su tiempo en descalificar al oponente mediante la transmisión de mensajes, muchas veces, ad hominem. Repasamos el planteamiento negativo del spot electoral desde su primera manifestación, que en España data de 1996, año de emisión del conocido como vídeo del dóberman, sin olvidar otros ejemplos que completan el objeto de estudio.

AbstractCarey and Hix (2011) propose that a proportional electoral system with a moderate number of seats per district offers the best compromise between (1) accurate representation and (2) strong accountability. The argument is that there is a district magnitude (DM) level where the trade-off between proportionality and fragmentation of parties is optimal. This DM is called the sweet spot. We explore this proposition through lab experiments conducted in Brussels and Montreal. We find that the probability of achieving a "good" outcome on both proportionality and the number of parties is slightly higher at moderate DMs. We note, however, that this probability remains low.

This paper aims to provide a typology proposal for the analysis of female candidates' advertisement spots. The methodology is based on the results of a study about women candidates' electoral campaigns for Latin America countries' Government. It is clear that female candidates are placed into predetermined patterns. We can also verify that the female universe presented in the videos reflects similar stereotypes in all of the studied countries.