Suchergebnisse

Las redes sociales se han convertido en plataformas esenciales para ejercer influencia en periodos electorales. Son foros donde los actores políticos promocionan sus agendas y programas, animan a la movilización y piden el voto, aunque rara vez dialogan con la ciudadanía. El objetivo de este estudio es profundizar en el caso de Facebook y evaluar las funciones que le atribuyen los políticos españoles, mediante el análisis de contenido cuantitativo de todas las publicaciones difundidas por los principales partidos y sus candidatos en la campaña electoral de 2016. Los resultados indican que los actos de campaña copan el grueso de la actividad y que la interacción con la audiencia es escasa. Se aprecia, además, una tendencia al alza de la personalización y la construcción de comunidad, estrategias que pueden permitir ganar influencia mostrando el lado más humano de los candidatos y apelando a los valores e ideología del partido. ; Social media have become fundamental platforms of influence during election periods. They are forums where politicians promote their agendas and programs, encourage mobilisation, and call on the public to vote, although they rarely engage in dialogue with citizens. The aim of this study is to delve deeper into the case of Facebook and evaluate the functions that Spanish politicians attribute to this platform by using quantitative content analysis of all the posts published by the main political parties and their candidates in the 2016 Spanish election campaign. The results indicate that campaign events take up a significant part of the activity, and that interaction with the audience is low. There is also an upward trend in personalisation and community building, strategies that can help to gain influence by showing a more human side of the candidates and appealing to the values and ideology of the party.

The existence of Sunni and philosophical mysticism in the study of Sufism has its own epistemology. Discussing the polemic between Sunni and philosophical Sufism is risky because instead of the differences between them, there is prevalent interrelation between them. Therefore, interconnecting between the two models of Sufism deserves to be taken into a deeper study because Sufism may emerge as a moral movement towards social, political, moral, and economic inequalities committed by Muslims. The interconnectivity between Sunni and Falsafi Sufism were found in the spread of Islam around the archipelago. In this case, Islam first entered the archipelago by applying philosophical Sufism, such as pantheism in the Java community. Both Sunni and falsafi Sufism leads to personal moral perfectness self, by which the person can influence other people by his/her good behavior such as having self-control, obeying the parents, being wise and just, as well as regarding other people's beliefs. The teaching of suni and falsafi Sufism has a significant role in social change and its follower's spirituality, such as the spread of Islam around the archipelago, and the teaching for equality. Keberadaan tasawuf sunni dan falsafi dalam studi tasawuf memiliki epistemologi keilmuan tersendiri. Memperbincangkan polemik antara tasawuf sunni dan falsafi adalah hal yang riskan, karena masing-masing memiliki kecenderungan yang berbeda-beda, namun melakukan interkoneksi antara kedua model tasawuf tersebut menjadi kajian yang patut untuk ditelaah, karena tasawuf merupakan gerakan moral terhadap ketimpangan sosial, politik, moral dan ekonomi yang dilakukan umat Islam. Interkoneksitas tasawuf Sunni dan Falsafi tampak pada proses Islamisasi di Nusantara, di mana pertama Islam masuk ke Nusantara banyak menggunakan tasawuf falsafi, seperti paham panteisme dalam masyarakat Jawa. Tasawuf sunni dan falsafi bermuara pada kesempurnaan moral diri sendiri yang berdampak pada orang lain, dengan cara pengendalian hawa nafsu, menghormati kepada orang ...

The existence of Sunni and philosophical mysticism in the study of Sufism has its own epistemology. Discussing the polemic between Sunni and philosophical Sufism is risky because instead of the differences between them, there is prevalent interrelation between them. Therefore, interconnecting between the two models of Sufism deserves to be taken into a deeper study because Sufism may emerge as a moral movement towards social, political, moral, and economic inequalities committed by Muslims. The interconnectivity between Sunni and Falsafi Sufism were found in the spread of Islam around the archipelago. In this case, Islam first entered the archipelago by applying philosophical Sufism, such as pantheism in the Java community. Both Sunni and falsafi Sufism leads to personal moral perfectness self, by which the person can influence other people by his/her good behavior such as having self-control, obeying the parents, being wise and just, as well as regarding other people's beliefs. The teaching of suni and falsafi Sufism has a significant role in social change and its follower's spirituality, such as the spread of Islam around the archipelago, and the teaching for equality. Keberadaan tasawuf sunni dan falsafi dalam studi tasawuf memiliki epistemologi keilmuan tersendiri. Memperbincangkan polemik antara tasawuf sunni dan falsafi adalah hal yang riskan, karena masing-masing memiliki kecenderungan yang berbeda-beda, namun melakukan interkoneksi antara kedua model tasawuf tersebut menjadi kajian yang patut untuk ditelaah, karena tasawuf merupakan gerakan moral terhadap ketimpangan sosial, politik, moral dan ekonomi yang dilakukan umat Islam. Interkoneksitas tasawuf Sunni dan Falsafi tampak pada proses Islamisasi di Nusantara, di mana pertama Islam masuk ke Nusantara banyak menggunakan tasawuf falsafi, seperti paham panteisme dalam masyarakat Jawa. Tasawuf sunni dan falsafi bermuara pada kesempurnaan moral diri sendiri yang berdampak pada orang lain, dengan cara pengendalian hawa nafsu, menghormati kepada orang lain, bersikap bijaksana, adil serta menghormati kepercayaan orang. Ajaran sosial tasawuf suni dan falsafi memiliki peran yang cukup besar dalam perubahan sosial masyarakat, antara lain tentang Islamisasi di Nusantara, dan ajaran kesetaraan, sehingga telah menempatkan tasawuf sunni dan falsafi memiliki peran yang cukup signifkan dalam pengamalan spiritual pengikutnya.

Purpose
The purpose of this paper is to focus on understanding the factors which affect the social interaction in the case of Facebook. Many authors point out the great potential of these networks for social interaction and as conduits of information. However, studies show that the topology of the network is disconnected, consisting of small sub-networks that make Facebook unsuitable for disseminating information. This situation has created the need to introduce exogenous factors, aimed at boosting and providing cohesion to the network structure. In this context, the authors test the following question: how exogenous and endogenous factors contribute to encouraging social interaction on Facebook.


Design/methodology/approach
For the analysis of social interaction on Facebook, a population consisting of all the followers of the walls of ten corporate social networks was used. From the total 269,424 users analyzed, a stratified sample of 132 followers was obtained and networks were built for each of them. The authors then proceeded to search for each follower's friends and friends of friends to build the social network up to the fourth level, obtaining a total of 132 subnets with 1,628,074 links between them. To determine the impact of both exogenous and endogenous factors in the interaction of the network the authors performed a causal analysis.


Findings
The results obtained from this study provide empirical evidence on the adequacy of companies' dynamization measures used and how exogenous and endogenous factors influence the social interaction on Facebook. Thus, the results show that exogenous factors, such as the activity of the community manager and the digital marketing investment in the network, do not have a significant effect on the interaction. On the other hand, endogenous factors, such as network density and clustering, have a positive effect on the trigger of social interaction between the followers. Therefore, companies must consider the importance of the structural factors that characterize network followers, such as density or clustering coefficient, to be able to interpret and optimize them to obtain higher levels of social interaction.


Originality/value
This is one of a few papers that examine interactions in social network sites (SNS), particularly in corporate network sites in Facebook. The results expose the importance for organizations to have reliable information on the patterns of interaction to properly manage the resources allocated for this purpose in SNS.