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PurposeThis study applies social network theory to examine the moderating effects of two online social media network characteristics, namely homophily and consensus, on the influence of negative electronic word of mouth (NeWOM) and of firm crisis response on consumer attitude toward a company.Design/methodology/approachHypotheses were tested using a mixed-model experimental design of three between-subjects factors, including manipulations of homophily (high vs low), consensus (high vs low), and firm crisis response (accommodative vs defensive), and one repeated measure within-subjects factor of attitude toward the company at three different points in time (A0, A1, A2). Data were collected from 328 Thai participants who were randomly assigned to one of the eight experimental conditions.FindingsHigh homophily and high consensus online social media network conditions worsen the negative impact of NeWOM on consumer attitudes. However, high homophily and high consensus strengthen the positive influence of an accommodative response in regaining favorable attitude toward the company. Low homophily and low consensus negate the impact of the firm's defensive response, preventing any further deterioration of attitude toward the company.Practical implicationsMarketers need to understand the relational patterns among members of online social media networks in order to assess the extent to which consumers are influenced by others in the network. In doing so, the firm can better anticipate and manage the impact of NeWOM and can launch an appropriate response strategy that optimizes the recovery, or minimizes the deterioration, of lost company image and reputation.Originality/valueThis study provides a dynamic view of consumer attitudes and highlights the substantial impact that others in the online social media network have on consumers' evaluation of NeWOM and of firm recovery efforts.

PurposeAs the application of crowdsourcing contests grows, leveraging the participation of superstars (i.e. solvers who have outstanding performance records in a crowdsourcing platform) becomes an emergent approach for managers to solve crowdsourced problems. Although much is known about superstars' performance implications, it remains unclear whether and how their participation affects the size of a contest crowd for a crowdsourcing contest. Based on social contagion theory, this paper aims to examine the impact of superstars' participation on the crowd size and studies how this impact varies across solvers with different heterogeneity in terms of skills, exposure and cultural proximity with superstars in crowdsourcing contests.Design/methodology/approachThis paper uses secondary data from one crowdsourcing platform that includes 6,587 innovation contests to examine superstars' main and contextual effects on the crowd size of a contest.FindingsOur results reveal that superstars' participation positively affects the crowd size of a contest in general. This finding suggests that social contagion is a fundamental mechanism underlying crowd formation in crowdsourcing contests. Our results also indicate that in contests that involve multiple superstars, superstars' effect on crowd size becomes negative when we simultaneously consider other solvers' heterogeneity in terms of skills, exposure and cultural background, and this negative effect will be intensified by increases in the skill gap, extent of exposure and cultural proximity between superstars and other solvers in the same contest.Originality/valueOur research enhances the understanding of the influence of superstars and the mechanism underlying the emergence of contest crowds in crowdsourcing contests and contributes knowledge to better understand social contagion in a competitive setting. The results are meaningful for sourcing managers and platform supervisors to design contests and supervise crowd size in crowdsourcing contests.

What if we took the phrase la démocratie à venir at its word? In other words, what if we understood 'democracy to come' as the abrupt arrival of the people, as the instant in which a crowd floods in with overwhelming force? Reading Jacques Derrida alongside Elias Canetti's Crowds and Power, 'The Crowd' answers these questions by considering Derrida's 'democracy to come' in terms of political figuration rather than representation. Through the tropes of touch, masking and flight, this paper explores the play of distances that occurs between members in the crowd and in turn suggests an inextricable link between democratic thought, on the one hand, and, on the other, the metamorphoses that the crowd precipitates. Between fluidity and paralysis, individual and collective, this paper grapples with a surprising aporia—that democracy is the aristocratic secret of the crowd. 'The Crowd' was originally presented as 'La Foule' at the 2002 Cerisy Conference, La démocratie à venir (Autour de Jacques Derrida), which explored the political significance of Derrida's work.

Concurrent and longitudinal associations between peer crowd affiliation and internalized distress were examined in a sample of 246 youth (148 girls, 98 boys). Children completed measures of depression, social anxiety, loneliness, and self‐esteem when they were in grades 4 to 6 (Time 1), and again 6 years later during adolescence (grades 10 – 12; Time 2). At Time 2, adolescents also reported their self‐concept and their identification with reputation‐based peer crowds, including Populars, Jocks, Brains, Burnouts, Non‐Conformists, and None/Average crowds. Results indicated that adolescents' report of peer crowd affiliation was concurrently associated with self‐concept and levels of internalizing distress. Follow‐back analyses of internalizing trajectories revealed that Populars/Jocks had experienced significant declines in internalizing distress across development, whereas Brains exhibited some increases in internalizing distress between childhood and adolescence.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Introduction To The Transaction Edition -- Preface -- Introduction The Era Of Crowds -- BOOK I -- Chapter I -- Chapter II -- Chapter III -- Chapter IV -- BOOK II -- Chapter I -- Chapter II -- Chapter III -- Chapter IV -- BOOK III -- Chapter I -- Chapter II -- Chapter III -- Chapter IV -- Chapter V