Suchergebnisse

Abstract
The aim of the article is to present selected relationships between social trust and the development of a territorial unit. Social trust affects the level of cooperation in society and decides about the competitiveness of a territorial unit [12, p. 7]. The main thesis of the article is the author's conviction that there is a significant correlation between social trust and the activity of citizens, the consequence of which is the development of territorial units. This relationship applies to different categories of units, the article mainly focuses on municipal units. The conclusions presented are a consequence of the analysis of information sources and surveys carried out in three cities: Cracow, Helsinki and Valletta. The socio-economic situation of Poland, Finland and Malta is varied, also due to historical and political conditions. Social trust in these cities depends on different factors. Everywhere, however, significantly affects the direction of urban development, accelerating and stabilising it. Trust is a component of social capital, which translates into the ability to build an innovative and modern economy. In countries where citizens trust each other, a sense of security increases which significantly affects well-being.

The paper outlines the core approaches to the study of social development; it shows that people's adaptation strategies can be a factor of social development amidst the sluggish economic growth. It reviews the adaptation resources of the population, quantitatively classifies people by low, medium and high adaptive potential; describes the socio-demographic composition of the respective groups.
The research provides insights into the most widespread adaptation strategies of the population based on a different combination of available social and economic development resources, including labor and financial strategies, investments in human capital, employment in personal households. It studies the link between the implemented strategies with welfare changes in the population groups. The authors construct the typology of adaptive behavior and show that the low resource potential of most people hampers the formation and rollout of effective adaptation.

The search for the causes of the hybrid political regime, the slow and limited implementation of reforms, involves the study of all possible factors. Political parties have become important actors of political life in Ukraine. Accordingly, their activities and their own characteristics are an independent factor. The level of development of democracy in society depends on the level of inter-party democracy. The state of democracy in modern parliamentary parties of Ukraine is considered.

The article addresses correlation between the use of different intellectual property objects and the general goals of innovation policy of the EU. The subject of the research is industrial intellectual property along with trademarks and patents for inventions. The research period is limited to 2010‒2019. Based on the data from annual European innovation board and analysis of the dynamics of the activity of the EU member states in the field of intellectual property, the author identifies a group of EU countries that have the biggest potential in the use of the stipulated industrial property. It is show that trademark protection is mostly used in the medium and high-tech industries of the sample countries. However, there is a certain differentiation in the scale and dynamics of its application. Moreover, the author points out a high interest of the third countries such as USA, Japan and China in obtaining competitive advantages in the EU market through registration of a trademark in the European Union intellectual property office. The unified patent system in the EU is still at the preliminary stage as the most used national patent systems within the EU are the German and the French ones. The analysis demonstrates advantages of intellectual property systems in the Netherlands and Sweden. The author concludes that the successful implementation of the EU innovation policy through the creation of a system of exclusive industrial property rights is under way.

A characteristic feature of the XXI century is the emergence of the digital society phenomenon, which significantly changes all processes in higher education. The implementation of innovations into university activity, creation of its digital culture, and digital environment are the key features of an innovative-active university (IAU) and factors of its development. The paper aims to develop a strategy and innovative-indicative measures for digitalization of IAU activities based on the study of society's digital maturity. Index, rating, comparative analyzes, and decomposition method were used. It is determined that Ukraine has a significant gap in comparison with the developed countries in terms of digital maturity of society and occupies lower than average positions in international informatization indices. To assess the state of digitalization processes in Ukraine, government measures for the development of digital culture were analyzed, the limitations and triggers of society digitalization are identified. It is proved that the digitalization of education has a dominant impact on the overall level of digital competitiveness. That is, the introduction of information and communication technologies in the IAU activity is an urgent task of its management. The digitalization strategy of S.Kuznets KhNUE in accordance with its educational, scientific and technical, marketing, and international activities was created. The proposed strategy is based on a systemic understanding of digitalization processes, which makes it possible to increase the degree of their controllability. A set of innovative and indicative measures was developed, which constitute the tactical contour of IAU digital process management.
AcknowledgmentThe following materials were used in writing this paper: Development of methodological and model-information support for the construction of an innovative type university on the basis of education quality and anti-corruption (state registration number: 0120U102152).

The creation of new management methods that guarantee sustainable economic development in the long-term perspective is impossible without the overall analysis of the existing methods and system elements of enterprise management. Such analysis should take into account the influence of external and internal environment. Most of Russian organizations functioning at the market are characterized by low degree of flexibility and adaptability to the changes at the market and by traditional ways of management which do not correspond to the modern market conditions and it does not allow them to develop perfectly. The article defines the main components of the enterprise sustainable development and offers the matrix model of changes assessment on the basis of sustainable development criterion.Thus, the general aim of the article is to form theoretical and methodical basis for management mechanism aimed at sustainable development of the enterprise, the mechanism that meets the current demands and global trends of economy development. The main methodical instrument used for the enterprise position assessment is the system of matrix coordinates. The choice of the matrix form is due to the fact that matrices are the main tool for strategic positioning of enterprises and the choice of strategic solutions in conditions of multiplicity of parameters through which the expected and actually obtained results are formalized and measured.