Suchergebnisse

Dante, Florenskii, Lotman : journeying then and now through medieval space / David Bethea -- Lotman's other : estrangement and ethics in culture and explosion / Amy Mandelker -- Pushkin's Anzhelo, Lotman's insight into it, and the proper measure of politics and grace / Caryl Emerson -- Post-soviet political discourse and the creation of political communities / Michael Urban -- State power, hegemony, and memory : Lotman and Gramsci / Marek Steedman -- The ever-tempting return to an Iranian past in the Islamic present : does Lotman's binarism help? / Kathryn Babayan -- The self, its bubbles, and illusions : cultivating autonomy in Greenblatt and Lotman / Andreas Schönle -- Lotman's Karamzin and the late soviet liberal intelligentsia / Andrei Zorin -- Iconic self-expression : bipolar asymmetry, indeterminacy, and creativity in cinema / Herbert Eagle -- Post-ing the soviet body as tabula phrasa and spectacle / Helena Goscilo -- Eccentricity and cultural semiotics in imperial Russia / Julie A. Buckler -- Writing in a polluted semiosphere : everyday life in Lotman, Foucault, and De Certeau / Jonathan H. Bolton -- Afterword : Lotman without tears

In 2007 the federal government commenced a review into the feasibility of extending the legal deposit scheme to include audiovisual and electronic material. This paper examines the history and significance of legal deposit as well as the relationship between legal deposit and cultural and technological change. It focuses on the importance of integrating electronic, and specifically online, materials into the national legal deposit system. The current Australian legal deposit scheme is discussed with reference to the 2007 review and subsequent submissions to the review. The relationship between legal deposit and the public domain is analysed, highlighting the ways in which effective deposit schemes can enhance the national public domain. The importance of a flexible and considered approach to developing an appropriate threshold for inclusion of online materials in an extended legal deposit scheme is discussed. Finally, the authors make some suggestions for ways of implementing an efficient and effective legal deposit scheme that can encompass online materials of cultural value.

The computer and particularly the Internet have been represented as enabling technologies, turning consumers into users and users into producers. The unfolding online cultural production by users has been framed enthusiastically as participatory culture. But while many studies of user activities and the use of the Internet tend to romanticize emerging media practices, this book steps beyond the usual framework and analyzes user participation in the context of accompanying popular and scholarly discourse, as well as the material aspects of design, and their relation to the practices of design and appropriation

PurposeThe paper examines the cultural differences in consumers' evaluations of vertical brand extensions.Design/methodology/approachA 2 (extension types: upward, downward) × 2 (nationality: USA, China) × 2 (ownership: owner, non-owner) between-subjects design with thinking styles as a covariate was employed to test consumers' evaluations of vertical brand extensions. A total of 228 subjects from the US and 194 from China participated in the two experimental studies.FindingsThe paper finds that consumers prefer downward extensions to upward extensions. Furthermore, Chinese consumers have even more favorable evaluations of downward extension products than do American consumers. In addition, analytic thinkers exhibit a stronger ownership effect than holistic thinkers.Originality/valueThe research contributes to the understanding of culture differences in vertical brand extension evaluations.

Abstract
Consumers evaluate brand extensions by judging how well they fit with the parent brand. We examine this process across cultures. We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more favorably than do Western consumers, characterized by analytic thinking. Study 1 supports the existence of these cultural differences, with study 2 providing support for styles of thinking (analytic vs. holistic) as the drivers of cultural differences in brand extension evaluations.