Suchergebnisse

Part I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda

Recalling George Marcus's influential writing "Ethnography In/Of the World System", this essay asks how cultural analysis needs to be conceptualized, practiced and infrastructured differently when it moves from a global to a planetary, late industrial frame. This contribution argues that "the Anthropocene" is usefully understood as a particular way of making environmental sense within late industrialism - what industrialism has become as it has cohered, aged, ossified, degraded and retrenched over time, in different ways in different settings. The essay calls for cultural analysis of the Anthropocene as a scientific concept, environmental dynamic, representational challenge and prompt to action in different settings. It also pleads for interdisciplinary collaboration (with cultural analysts in formative roles) and for investment in technical infrastructure to underpin the cultural analysis needed to go forward.

"Polygamy: A Cross-cultural Analysis provides an examination and analysis of historical and contemporary polygamy. It outlines polygamy's place in anthropological theory and its rich sociocultural diversity in countries ranging from the USA and UK to Malaysia, India, regions of Africa and Tibet. Polygamy also addresses often difficult and controversial issues facing modern polygamists, such as prejudice, HIV/AIDS and women's emancipation."--Jacket

Intro -- Preface / Vorwort -- Oswald Schwemmer: Culture as Externalized Information -- Jeffrey Andrew Barash: The Rhetoric of Culture. Hans Blumenberg, Ernst Cassirer and the Legacy of Herder -- Paul Cortois: Individual Essences: Names and Persons -- João Maria Bernardo Ascenso André: Künste und Multikulturalität: Das Theater als interkulturelles Dialogfeld -- Christian Möckel: Mythisch-magisches Denken als Kulturform und Kulturleistung.Eine Fragestellung bei Ernst Cassirer und Claude Lévi-Strauss -- Ecaterina Patrascu: Cultural Representations of Trauma in Postcolonialism and Postcommunism -- Henrique Jales Ribeiro: Towards a General Theory on the Existence of Typically National Philosophies. The Portuguese, the Austrian, the Italian, and Other Cases Reviewed -- Olivier Feron: Is Culture an Improbable Product or the Essence of a Rich Man? -- Liza Cortois: Incommensurability in the Comparative Study of Cultures. From Kuhn to Benedict, Back & Forth -- Joaquim Braga: Philosophie als Kulturphilosophie -- Notes on the authors / Hinweise zu den Autoren.