Suchergebnisse

Can Marketing Resources Contribute to Company Performance?
This study investigates the relationships between market orientation, innovation resources, reputational resources, customer related capabilities and distribution-based assets, as well as their impact on both market and financial performance. The results indicate that market orientation is indirectly related to a company's market and financial performance through the four other marketing resources. Reputational resources have a positive impact on loyalty, market share and sales volume, while the impact of innovation resources on the market share and sales volume is more indirect and through customer loyalty. While customer-related capabilities significantly impact customer loyalty, their impact on the market share and sales volume can not be confirmed. On the other hand, the distribution-based assets are only weakly related to loyalty, the market share and the sales volume. The general findings indicate that selected marketing resources impact financial performance indirectly through the creation of customer loyalty and directly through the market share and sales volume.

This research was intended to know how the performance of corporate government (BUMN) in Bali on period 2014-2016. It was reviewed from balance scorecard perspective. It was for to the detection and measures performance. The research concluded (1) the performance was reviewed from financial perspective maximal yet. Due to still found ratios fluctuations, only cash ratio that experience enhanced (2) the performance has been reviewed from non-financial perspective was good perspective (maximal). It was seen from perspective of customer and employee, average achieve satisfied criteria, from average employee productivity level experiences enhanced and from value side manufacturing cycle efficiency more than one.

There persists the belief that a firm's only responsibility to society is to maximize profits without breaking the law, hence the role of corporate governance is to provide appropriate corporate control. Research suggests that there is a growing perception that corporations are social entities overall, answerable to social constituencies and that the role of corporate governance is to understand and adequately address the interest of such social and political constituents. A review of research studies in the area of corporate governance's contribution to corporate performance reveals that there is no conclusive evidence of contribution. Moreover, it illuminates the need for a boarder criteria of performance and for the adoption of a political model of corporate governance in order to facilitate a corporation's external accountabilities.