Suchergebnisse

Awareness campaigns are one of the most important elements for the dissemination and consolidation of information among society members, especially information that touches the economic security that affects both citizens and the state, such as educating citizens and introducing them the Egyptian banknotes security elements, Especially that the Central Bank of Egypt is expected by 2020 to issue the polymer banknotes secured using the latest security elements of banknote security in the world, In this regard, it is not enough to develop the banknote design and use the latest elements of security without defining and educating citizens categories how to identify the elements of visual security by abstract eye and by the sense of touch in order to eliminate the attempts of counterfeiters continue to falsify banknotes and damage the economy of the country. Hence the problem of the research in the absence of awareness campaigns aimed at defining the elements of securing the Egyptian banknotes to different categories of people. The importance of research in spreading the culture of community in the area of banknote security and reduce the spread of banknotes counterfeit and support economic security. The research conducted the descriptive analytical method, which is based on the description and analysis of awareness campaigns aimed at defining elements of securing the Egyptian banknotes in order to reach the desired results. The research aim is to design awareness campaigns aimed at introducing the elements of the Egyptian banknote security by using the denomination100 Egyptian pounds as a sample, in order to reach all categories of Egyptian society and defined the banknote security elements to all. The results of the research to emphasize that the design of awareness campaigns for citizens to introduce banknotes security elements will help them to prevent the spread and circulation of counterfeit currency among citizens without their knowledge. also puts Awareness campaigns in places frequented by citizens from all social levels, such as metro, train, banks, hospitals, schools, universities and government institutions, will help citizens and educate them about the risks of fraud and maintaining the country's economic security. The design of awareness campaigns in a variety of print, audio and video formats and their publication on the Internet, digital displays and media will support the qualitative shift and development of paper currencies into the polymer currencies to be carried out by the Central Bank of Egypt in 2020. Also design applications for mobile phones running on Android and IOS will help both Egyptians and foreigners visiting Egypt to identify the elements of the Egyptian banknotes security and avoid any counterfeit banknotes. The study recommends the re-design of the Central Bank of Egypt website to include an interactive page specialized in identifying banknotes and their security elements, trading methods, laws dealing with them, manufacturing and ways to report counterfeits, designing applications for mobile phones running on Android and IOS and designing awareness campaigns in the media. Such as radio and television as well as printed campaigns displays in public places frequented by a large number of citizens (hospitals, health centers, family care, post offices, consumer complexes, metro stations and trains, youth centers, Healers and banks).