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PurposeWhile store closure announcements frequently appear in newspapers, little is known about the financial impact of store closure decisions on the retailer's market value. The purpose of this paper is to investigate the stock market reaction to the announcements of retail store closure decisions.Design/methodology/approachThe authors collect data from news articles on store closure announcements in the USA during 1995-2016. Using the four-factor model in an event study, the authors compute the abnormal stock returns for the retail firms due to these announcements.FindingsBased on the authors' analysis for sample and matching control firms, the abnormal stock returns for store closure announcements are found to be positive overall. The authors find evidence that the positive effects of the announcements are stronger, particularly for the firms which have positive sales growth at the time of the announcements. The authors also report that industry competition acts as a negative moderator in the relationship between announcements and financial impacts.Practical implicationsThe authors' analysis implies the investors' positive sentiment of store closure announcements as a viable cost-cutting strategy, especially when it is done proactively by better performing retailers. The findings should be useful to the supply chain managers of retail industries in making store closure decisions.Originality/valueThis paper is believed to be the first to address the impact of retail store closure announcements on the stock market. The authors' approach of categorizing the firms based on their sales growth seems to be the first in the event study literature on corporate restructuring.