Suchergebnisse

Cover -- Editorial -- Innovation and service experiences in small tourism family firms -- Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers' booking intentions -- Exploring the value co-creation process on guided tours (the 'AIM-model') and the experience-centric management approach -- Measuring dimensions of brand influence for tourism products and places -- The role of message strategies in promoting eco-friendly accommodations -- Being a guest - perspectives of an extended hospitality approach -- Promoting service excellence for tourist destinations -- Does managerial efficiency relate to customer satisfaction? The case of Parisian boutique hotels

This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-making quality in tourism. We also offer some insights into the areas where Mazanec contributed by applying concepts and methods of management science, and deepening our understanding through critical reflection on popular approaches in marketing research

There has been a significant increase in the number of studies investigating cultural influences on consumer behavior in tourism, hospitality and leisure, particularly in Australia, the United States, Europe, and New Zealand. However, despite the tradition of rich culture and hospitality, despite the importance of tourism to the economies of Arab/Muslim countries, and despite the natural and cultural resources with which Arab/Muslim countries are divinely endowed, and despite the popularity of tourism in these countries, studies focusing on consumer behavior in hospitality, tourism and leisure