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Literary awards are an important element of the book market. They reflect the joint work and interests of authors, editors, publishers, literary agents and literary critics, the press. After all, the appearance of outstanding literary works is the result of the collective efforts of all these factors, the justification of their existence in society.

Literary awards are the highest award to an author for a literary work, recognition of his merits by specialists and an occasion to draw the attention of readers in the modern literary process. Each country has its own national awards, some of which have acquired international significance. The article discusses literary awards that are widely known in the modern world.

Abstract
Existing studies on responses to congratulations to date have displayed a general culturally-bound finding that Chinese speakers prefer to take a detour approach. However, the effect of social constraints on response strategies have not received the attention it deserves. Drawing on a variational pragmatic approach, this study explores the constraints of gender and social status on the pragmatic variation of Chinese WeChat users' responses to congratulations. Building upon an integrative data set of congratulatory interactions in actual online messages, the findings suggest that gender and social status overlap in complex ways, but with a clear tendency: both men and women significantly tend towards an acceptance strategy when responding to congratulations on WeChat, while social status influences the sub-strategies used in accepting congratulations across both male and female groups. The findings challenge previous stereotypes about Chinese language variation in responses to congratulations. The current results suggest that Chinese speakers have already made a transition from following the Modesty Maxim to using the Agreement Maxim, and have also incorporated the Obligation Maxim. Chinese speakers also consider rapport and reciprocity when responding to kind congratulatory remarks.

AbstractThis paper studies mechanism design by a seller privately informed of the (continuous) quality of an indivisible object. An important solution to this informed‐principal problem, the Rothschild–Stiglitz–Wilson mechanisms, which correspond to the least‐cost separating allocations in the signalling literature, is characterized. The characterization reveals that reserve prices are the least costly device to separate sellers of different qualities: In the RSW mechanisms, the lowest‐quality seller adopts her public‐information optimal selling procedure, and each higher‐quality seller adopts a selling procedure that differs from her public‐information optimal one only in that the reserve prices are higher. This finding provides a mechanism‐design foundation for reserve‐price signalling studied in the literature.

Rooted in the concept of market orientation, the literature has long affirmed the importance of customer orientation to business success. While a number of literature reviews on customer orientation exist, there is still a need for a thorough investigation into the current status of customer orientation research. Using the bibliometric method and CiteSpace visual analysis tool, this study analyzes and summarizes the customer orientation literature from 2001 to 2020. By using the co-occurrence analysis, co-citation analysis, burst detection, and time zone visualization, this paper provides an all-around intellectual structure of the customer orientation literature, for example, an overview of relevant publications, the distribution of journals, the authors' and institutions' contribution, the heated issues, core research theories, and future avenues of customer orientation research.

This research clarifies China's mediated international communication of China's responsibility in environmental protection under the principle of common but differentiated responsibilities. The topic is explored within the context of China's media "going global" project, a key initiative of China's soft power projection. Gauged by the notion of cultural and political congruence, this study also compares China's journalistic discourse with those in the US and UK. It found that Chinese mainstream media achieved a certain degree of congruence in media representations of China's responsibility with their Western counterparts. Chinese media constructed the notion of responsibility in a mixed manner: they differentiated the target of blame and existing treatment measures between China and other countries or institutions but gave more exposure to China's future obligations and duties. American and British media applied nearly identical coverage patterns in reporting China's and others' existing and future treatment but showed opposite patterns in covering the target of blame in environment and climate issues. This paper contributes to the study of China's journalism practice in international communication. It also offers suggestions to the resolution of the stalemate in global environmental negotiations and China's media "going global" initiative.

This study re-evaluates the media communications of the domestic public's interests related to environmental justice in the case of China's air pollution in China's public diplomacy initiatives. It examines media representations of environmental justice by China's state-sponsored China Daily, and compares them with the Hong Kong-based South China Morning Post, and British and American mainstream newspapers. The examination starts from 2015, when Beijing issued the first ever red alert for air pollution, to 2018, when air pollution still haunted the country. This study finds that, besides the general policy schemes of smog mitigation, China Daily extended coverage to the general causes of smog and the domestic public's detailed demands for smog mitigation. It mainly adopted a neutral tone in covering environmental justice. The obvious discrepancy in coverage patterns between China Daily and other news media appears in the tone of covering 'adequacy' in environmental justice, with the former being neutral and the latter adopting more critical voices. This study offers a better understanding of China's evolving governmental stances in dealing with environmental justice issues in the case of air pollution.

Health and science controversies surrounding Covid-19 pandemic have been politicized by state actors to manipulate international relations and politics. China is no exception. Using a package of communication tactics, the Chinese government has been engaging in an English-language information campaign to create an "Us vs US" world during the pandemic on social media. While the world is scrutinizing the accuracy of and the intention behind the information disseminated by China's state actors, this commentary urges scholars to also focus on the influence of such information on global audiences, as well as on global power dynamics.

Health and science controversies surrounding Covid-19 pandemic have been politicized by state actors to manipulate international relations and politics. China is no exception. Using a package of communication tactics, the Chinese government has been engaging in an English-language information campaign to create an "Us vs US" world during the pandemic on social media. While the world is scrutinizing the accuracy of and the intention behind the information disseminated by China's state actors, this commentary urges scholars to also focus on the influence of such information on global audiences, as well as on global power dynamics.

Health and science controversies surrounding Covid-19 pandemic have been politicized by state actors to manipulate international relations and politics. China is no exception. Using a package of communication tactics, the Chinese government has been engaging in an English-language information campaign to create an "Us vs US" world during the pandemic on social media. While the world is scrutinizing the accuracy of and the intention behind the information disseminated by China's state actors, this commentary urges scholars to also focus on the influence of such information on global audiences, as well as on global power dynamics.

Ideological and political course in colleges and universities is the main channel in ideological and political education and an important method to establish correct world view, life view and values for college students. Ideological and political theory course includes rich entrepreneurial content. The main content of this work is integrating entrepreneurial talents cultivation mode into the teaching of ideological and political course and positively exploring the path of such integration.

PurposeSocial media is booming in the digital age, and its rich availability provides many opportunities for companies to innovate across borders. In reality, how enterprises use social media to achieve cross-border innovation also faces important challenges such as breaking path dependency.Design/methodology/approachThis paper explores how social media can facilitate cross-border innovation from the perspective of strategic capability, combined with the path dependency theory and attention-based view. Hierarchical regression analysis and bootstrap method are adopted to test the hypotheses based on survey data provided by 173 firms in China.FindingsThe findings show a positive relationship between social media strategic capability and cross-border innovation, with path dependency playing a mediating role. In addition, two internal and external contextual factors, namely customer embeddedness and competitive pressure, play moderating roles, with customer embeddedness negatively moderating the negative relationship between social media strategic capability and path dependency and competitive pressure negatively moderating the negative relationship between path dependency and cross-border innovation.Originality/valueThese findings provide not only new insights into social media and cross-border innovation but also theoretical guidance on how companies can effectively use social media in practice.

This paper addresses several problems in the power system. Key challenges include low-power information integration, inappropriate system data management, inaccurate system data updating, and inefficient fault diagnosis. We focus on analyzing and diagnosing transmission line faults using the operation data of the power system. The study incorporates the quantitative identification of statements. This is done using the Apriori big data analysis and calculation method. Additionally, we utilize big data analysis and vast power operation data. We aim to achieve automatic analysis and pinpoint the causes of transmission line faults. Furthermore, we seek to optimize the traditional Apriori calculation method. This optimization results in a reduction of about 52% in the candidate item set calculation. The optimized M-Apriori calculation method can analyze the correlation between event index data and faults in real time, and realize automatic diagnosis and analysis of faults through operation data.