24 Ergebnisse
Sortierung:
In: Zhang, X. Q., and Wang, Z. W., 2020, Marketization vs. Market Chase: Insights from Implicit Government Guarantees, International Review of Economics and Finance, Vol.69, pp435-455.
SSRN
In: China Economic Review, Vol. 61 (2020)
SSRN
In: Pacific-Basin Finance Journal, Vol. 62
SSRN
In: Defence Technology, Band 41, S. 82-103
ISSN: 2214-9147
In: Emerging markets, finance and trade: EMFT, Band 59, Heft 2, S. 528-541
ISSN: 1558-0938
In: China economic review, Band 50, S. 1-16
ISSN: 1043-951X
In: Xian dai guo min ji ben zhi shi cong shu di 6 ji
In: 現代國民基本知識叢書 第6輯
In: Defence Technology, Band 40, S. 48-64
ISSN: 2214-9147
In: Environmental science and pollution research: ESPR, Band 30, Heft 14, S. 40987-41001
ISSN: 1614-7499
In: Environmental science and pollution research: ESPR, Band 29, Heft 29, S. 44308-44323
ISSN: 1614-7499
In: China economic review, Band 61, S. 101450
ISSN: 1043-951X
In: TRD-D-22-00827
SSRN
In: FINANA-D-24-01794
SSRN
In: Asia Pacific journal of marketing and logistics, Band 35, Heft 1, S. 17-34
ISSN: 1758-4248
PurposeThe study aims to explore the effects of photograph quality on visual appeal, perceived usefulness and viewers' travel intentions from rational and irrational perspectives while simultaneously providing some references for the management and marketing of tourism destinations.Design/methodology/approachThe study comprises four experiments combined with structural equation modeling to explore the influence mechanism of photograph quality on travel intentions.Findings(1) Higher-quality photographs offer greater visual appeal and perceived usefulness to viewers, and these relationships are moderated by the photograph source. Specifically, high-quality photographs generated by other tourists have more visual appeal and perceived usefulness to viewers. However, there are no significant differences in the impact of low-quality photographs generated by other tourists and destination marketing organizations (DMOs) on visual appeal and perceived usefulness. (2) Visual appeal and perceived usefulness significantly affect viewers' travel intentions, and visual appeal positively affects perceived usefulness. (3) Travel experience positively moderates the effects of visual appeal and perceived usefulness on viewers' travel intentions.Originality/valueThe study explores the effects of the visual appeal (irrational factor) and perceived usefulness (rational factor) associated with photograph quality on viewers' travel intentions. Photograph source and travel experiences have moderating effects on this influence mechanism.
In: Environmental science and pollution research: ESPR, Band 23, Heft 6, S. 5830-5838
ISSN: 1614-7499
