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AbstractExisting literature on gift‐giving mainly views gifts and blessings as intertwined into a single entity. Our research, however, has found that visual blessing frames—visual boundaries that encircle the blessing text—can separate blessings from gifts and emphasize the blessings, thereby satisfying givers who choose gifts for interpersonally distant recipients. Across three experiments (involving a total of 1228 participants) via the Credamo platform, we explored the interplay between visual blessing frames and giver‐recipient interpersonal distance on gift evaluation. Specifically, when choosing gifts for interpersonally distant recipients, givers favor gifts adorned with visual blessing frames over those without such designs; however, this effect is attenuated when choosing gifts for close recipients. Moreover, we demonstrate that this effect is driven by givers' perception that visual blessing frames strengthen blessings. These findings contribute to the existing body of knowledge on visual frames and gift‐giving, while also offering practical implications for gift packaging designers.

ABSTRACTObjectiveTo explore why individuals engage in status consumption despite scarce monetary resources in the Chinese context. This exploration employs a family influence perspective focusing on whether the parental relationship is associated with the status consumption tendency of individuals.MethodThree surveys were conducted, and the responses of 637 Chinese participants were used to test the hypothesis systematically.ResultsParticipants who had a close relationship with their parents were more likely to engage in status consumption, had a more positive attitude toward luxury brands, and spent more money on products that signal status. This effect is driven by participants' perceived social support from close parental relationship. This positive effect of parental relationship on the status consumption holds when their monetary resources are scarce but disappears when their monetary resources are abundant.ConclusionThe findings suggest that a close relationship with parents increases status consumption. When engaging in status consumption, social support received from parents and monetary resources are interchangeable.ImplicationsIt is important to cultivate an appropriate consumption concept in interactions with the next generation.

This paper explores the effects of environmental regulation (ER) and rural residents' health investment (RRHI) on agricultural eco-efficiency (AEE) to provide a reference for the Chinese Government and other developing countries for implementing environmental regulation policies and to provide new paths to further improve green development in agriculture. Using the panel data of 31 Chinese provinces from 2009–2018, the Super-SBM model was used to measure AEE. The role of ER on AEE was analyzed based on panel two-way fixed effects with endogeneity treatment and a robustness test, and this mediating effect analysis was conducted to analyze the role of RRHI in ER and AEE, examining the extent of the effect of ER on AEE in three regions of China—eastern, central and western—using a heterogeneity analysis. The results of the study show that: (1) from a national perspective, ER has a significant positive impact on AEE, showing that ER is effective at this stage; (2) when RRHI is used as a mediating variable, the rising ER's intensity can promote AEE by increasing RRHI; and (3) the results of the heterogeneity analysis show that ER has the greatest impact on AEE in the economically developed eastern region; the western region with a weaker level of economic development is in second place. However, ER has a negative impact on AEE in the central region with a medium level of economic development. Thus, the impact of ER on AEE will show great differences depending on the stage of economic development.