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AbstractMetaverse is an emergent technology that facilitates consumer interaction and participation in various activities within an integrated virtual environment. Considering the Metaverse's swift growth, comprehension of the perspectives and inclinations of its prospective users is critical. Considering configuration and complexity theories, this article examines the causal patterns of factors and fragmented perspectives concerning using Metaverse applications (M‐apps). It does so by examining how functional (ease of use, privacy), social (interactivity, presence), and personality (locus of control, openness to experience) factors combine as causal configurations to describe consumer adoption (MTA). Hence, fuzzy‐set qualitative comparative analysis is employed to empirically examine the proposed configurational model by analyzing a sample of 372 Chinese consumers of different M‐Apps. The notable MTA was determined to be explained under four distinct solutions with varying configurations of function, social, and personality in various combinations. The findings of this paper's complexity analysis constitute a scholarly and practical contribution to consumer acceptance of M‐apps, allowing for the customization of Metaverse functionality to meet every consumer's needs.

Purpose
Drawing on justice theory, this study aims to investigate the determinants and consequences of post-recovery satisfaction in a business-to-business (B2B) sales environment. In addition, customer demandingness is used as a moderator in this study to assess the relationship between distributive justice (DJ), procedural justice (PJ) and interactional justice (IJ) and post-recovery satisfaction.


Design/methodology/approach
A conceptual framework was developed by testing five hypotheses based on data collected from 337 salesperson–customer dyads.


Findings
The findings of this study reveal that DJ, PJ and IJ are positively linked with post-recovery satisfaction. In addition, post-recovery satisfaction negatively impacts customer distrust. On the contrary, customer distrust positively influences value co-creation behavior and has a negative impact on trusting intention. Finally, the customer's level of demandingness significantly and positively moderates the linkage between the dimensions of justice perception and post-recovery satisfaction.


Originality/value
Despite extensive literature on distrust, a research model that examines customers' distrust attitudes toward service failure and B2B recovery satisfaction needs to be developed and validated. In this regard, the authors developed a framework to measure post-recovery satisfaction and its association with customers' distrust in B2B a context.

PurposeThis research explores the determinants and consequences of salesperson polychronicity in a business-to-business (B2B) sales environment. Additionally, the study examined the link between the antecedents and consequences of salesperson polychronicity using resistance to change (RC) and manager trust in salesperson (MT) as moderators.Design/methodology/approachA conceptual framework was developed by testing eight hypotheses based on data collected from 378 salesperson-manager dyads.FindingsThe authors find that opening leader behavior is positively associated with salesperson polychronicity, while closing leader behavior negatively influences salesperson polychronicity. In addition, salesperson polychronicity positively affects service recovery performance and customer-directed organizational citizen behaviors (OCB). Finally, the RC and MT significantly and positively moderate the linkage between the antecedents and consequences of salesperson polychronicity.Originality/valueThis study is original because this is the first study to address polychronicity as an individual trait in a B2B environment where multitasking behavior is of paramount importance.

AbstractCorporate social responsibility (CSR) significantly bolsters brand loyalty by demonstrating a company's commitment to societal and environmental well‐being. This article investigates the link between brand loyalty based on consumer perception and CSR. The study looks at the effects of unfavorable perceptions of CSR initiatives and how emotional contagion affects brand loyalty. The results emphasize the importance of CSR and how it influences consumer attitudes toward brands. To this end, this study particularly targeted young consumers for adopting a sample of this study. The findings reveal that brand disloyalty can be caused by negative attitudes toward a company's CSR initiatives, and brand perception can amplify this effect. The study emphasizes how crucial it for businesses is to demonstrate dedication to sustainability and environmental stewardship to sustainable environmentally conscious clients. However, the geographical sampling size and sampling methods are the research's limitations, which should be considered by the researchers in the future for additional validation and contribution.